PPC – Pay Per Click

Most people have searched for something on Google before. When you searched, did you noticed those highlighted search results at the top of the page and in the right sidebar? Those are PPC ads. Companies paid so that their web site would appear high in the search results. This was most likely money well spent because PPC ads can bring a lot of new customers.

Pay-per-click advertising (or PPC for short) is one of the most cost effective forms of advertising online. With PPC advertising, advertisers only pay when web surfers actually click through to their web sites. This can eliminate a lot of waste in the advertising process. For example, an advertiser could purchase a banner ad at the top of a popular website. This advertiser would have to pay for the ad even if there was not a single click.

PPC advertising is a great way to bring targeted traffic to your website. Your PPC ads will only show up on web sites that are associated with the keywords that you choose. The people who click on your PPC ads are actively searching for your keywords. This increases your chance of making a sale. Even if visitors to your web site don’t make a purchase on their first visit, you can add them to your mailing list and market to them indefinitely.

Web surfers are bombarded with information. PPC advertising can allow you to connect with the people who are searching for what you have to offer. Once the connection is made, you will have the opportunity to establish a relationship with the surfer and show them that you are an expert in your field.

There is a potential downside to PPC advertising. If you don’t know what you’re doing, you could easily spend too much money bidding on the wrong keywords. You need someone with experience to guide you through the process. The professionals at Blacksmith have years of experience dealing with PPC advertising. You can trust them to guide you to success.