35+ Must-Know Branding Statistics for Businesses in 2025

Searching for an article with all the best branding statistics available for 2025? Look no further. Below you’ll find branding statistics ranging from marketing to brand loyalty.

Staying updated on branding news can be tough. What worked three months ago might not work now.

That being said, if you’re not on top of branding statistics and trends, then you might be missing out on potential brand growth in 2025.

Let’s examine the best and most important branding statistics of 2025 so you can get a head start on your competitors.

Our Top 35+ Branding Statistics for 2025

Brand Awareness Statistics

Without any brand awareness, your company is virtually invisible. It is a vital factor in purchasing decisions and long-term loyalty. Brands looking to grow should always invest in their brand visibility.

1. 81% of consumers need to trust a brand to consider buying from it.

2. Two thirds of US consumers based their buying decisions on their social values.

3. 57% of consumers prefer buying products from a company that they feel connected to over any of its competitors.

4. 50% of consumers are more likely to buy a product from a brand they already know about.

5. 88% of consumers become loyal customers after purchasing from a brand at least three times.

6. 73% of consumers are more likely to stay loyal clients if customer support is solid.

7. Consumers find user-generated content 50% more trustworthy and 20% more influential than other media.

8. 60% of companies reported that being consistent in branding added 20% more growth to their brand.

9. 44% of Gen Z feel more comfortable sharing personal data when they trust a brand’s security measures.

Don’t know how to increase your brand awareness? Let us help!

Influencer Marketing and Social Media

Influencer marketing emerged as a major trend years ago. It still grows and transforms brand promotion strategies today. Consumers are relying more and more on recommendations made by influencers before they commit to buying a product or service.

If you skip influencer campaigns, you could be shutting out thousands, maybe even millions, of potential customers.

10. 34% of brands are running influencer marketing campaigns.

11. 49% of consumers make a purchase on a monthly basis due to influencer content.

12. 71% of brand discovery by Gen Z and Millennials is done through social media.

13. The total influencer marketing market size is expected to grow to $32.55 billion in 2025, up from $24 billion in 2024.

14. At least 40% of viewers purchase a product or item after seeing that brand on YouTube.

Customer Engagement and Experience

Understanding how your ideal customer interacts with your brand is key. It helps you know what they want to see. This knowledge is essential for turning them into loyal customers later on. A solid customer experience strategy makes customers feel at home and valued. This makes them more likely to share your brand with friends and family.

15. Marketers can boost brand awareness by 80% by using digital ads.

16. More than 50% of customers will go to a competitor after a single bad customer experience.

17. More than 70% of consumers expect some sort of personalized communication that is meant for them and not just for a demographic.

18. 45% of consumers want their issues resolved in the first interaction.

Digital Advertising and Marketing

Digital advertising has been evolving at a rapid pace ever since the introduction of AI. As more businesses shift to digital strategies, the cost of digital advertising keeps increasing. This means that now more than ever, it is important to understand branding statistics that benefit your business as a whole.

19. 63% of businesses have increased their digital marketing budget in the past few years.

20. The global digital advertising and marketing market is projected to reach $786.2 billion by the start of 2026.

21. 72% of the marketing budget is allocated to digital marketing channels.

22. Good PPC strategies return $2 for every $1 spent, resulting in a 200% ROI.

23. The global AI advertising market is expected to surpass $1,811 billion by 2030.

24. Retail media is projected to grow at more than twice the rate of ad spend, with a 15.6% increase anticipated in 2025.

25. In 2025, 86% of companies are already using AI or are planning to integrate it into their digital advertising strategies.

26. Digital ad spending will account for more than 75% of worldwide total media ad spending for the first time in 2025.

Want to start advertising online but don’t know how to start? We can help.

Brand Loyalty and Trust

Brand loyalty is when customers keep choosing your brand and avoid others. Giving customers a reason to trust you and buy products they can get elsewhere only from you is the main goal here.

Here are some branding statistics focused on brand loyalty that can help you take that next step in your branding strategy.

27. 46% of consumers are willing to pay more for a brand they trust.

28. 72% of consumers want their favorite brands to contribute to society in a positive way.

29. 64% of consumers want brands to connect with their customers on a regular basis.

30. 76% of customers expect brands to respond the same day they send a support ticket.

Future of Branding

AI takes center stage when it comes to any future developments for branding. From better advertisements to creating a personalized experience for every customer. The sky is the limit when it comes to AI implementation.

31. By 2025, 82% of internet traffic will be from video content.

32. 91% of Gen Z consumers trust micro-influencers more than traditional ads.

33. 75% of consumers get frustrated when brands don’t personalize their experience.

34. 74% of Fortune 1000 marketers plan to increase their event budgets in 2025.

35. Brands risk losing at least 38% of their customers if they don’t get their personalization right.

36. Brands will need at least 6 to 7 impressions to produce brand awareness.

Stay on Top of Your Branding Game With Blacksmith

Keeping up with branding strategies can be tough. AI changes fast, making it hard to stay current with trends. What worked for your brand six months ago may not be effective now.

Fear not, here at Blacksmith, we are passionate about keeping up with branding statistics and implementing the best branding strategies available.

With our branding services, you can rest assured that your brand will take advantage of all the latest branding trends available in your industry.

The best part? You’ll be able to see how we find and implement every single branding statistic and strategy in your company.

Still unsure if you should take the plunge? Let’s get on a call so we can explain why this can be your best year ever.