Searching for an article with all the best branding statistics available for 2026? Look no further. Below you’ll find branding statistics ranging from marketing to brand loyalty.
Staying updated on branding news can be tough. What worked three months ago might not work now.
That being said, if you’re not on top of branding statistics and trends, then you might be missing out on potential brand growth in 2026.
Let’s examine the best and most important branding statistics of 2026 so you can get a head start on your competitors.
Our Top 35+ Branding Statistics for 2026
Brand Awareness Statistics
Without any brand awareness, your company is virtually invisible. It is a vital factor in purchasing decisions and long-term loyalty. Brands looking to grow should always invest in their brand visibility.
1. 81% of consumers need to trust a brand to consider buying from it.
2. Two thirds of US consumers based their buying decisions on their social values.
3. 57% of consumers prefer buying products from a company that they feel connected to over any of its competitors.
4. 50% of consumers are more likely to buy a product from a brand they already know about.
5. 88% of consumers become loyal customers after purchasing from a brand at least three times.
6. 73% of consumers are more likely to stay loyal clients if customer support is solid.
7. Consumers find user-generated content 50% more trustworthy and 20% more influential than other media.
8. 60% of companies reported that being consistent in branding added 20% more growth to their brand.
9. 44% of Gen Z feel more comfortable sharing personal data when they trust a brand’s security measures.
Trust has become the main deciding factor behind most buying behavior nowadays. People gravitate toward brands that reflect their values, feel familiar, and create a sense of personal connection.
Authentic content from real users plays a huge role in shaping credibility, often influencing decisions more than polished advertising. This highlights the power of consistency, transparency, and security for marketers all over the world.
People choose brands that make them feel understood, safe, and aligned with the things they care about.
Don’t know how to increase your brand awareness? Let us help!
Influencer Marketing and Social Media
Influencer marketing emerged as a major trend years ago. It still grows and transforms brand promotion strategies today. Consumers are relying more and more on recommendations made by influencers before they commit to buying a product or service.
If you skip influencer campaigns, you could be shutting out thousands, maybe even millions, of potential customers.
10. 34% of brands are running influencer marketing campaigns.
11. 49% of consumers make a purchase on a monthly basis due to influencer content.
12. 71% of brand discovery by Gen Z and Millennials is done through social media.
13. The total influencer marketing market size is expected to grow to $32.55 billion in 2026, up from $24 billion in 2024.
14. At least 40% of viewers purchase a product or item after seeing that brand on YouTube.
Influencer-driven content has become a go-to for how a lot of people discover and decide what to buy. Social platforms, are shaping brand awareness for younger audiences, making creators a major gateway to new products.
Most consumers now make purchases based on someone they trust recommending a brand or demonstrating a product or service in action, which turns casual scrolling into real buying behavior.
Customer Engagement and Experience
Understanding how your ideal customer interacts with your brand is key. It helps you know what they want to see. This knowledge is essential for turning them into loyal customers later on. A solid customer experience strategy makes customers feel at home and valued. This makes them more likely to share your brand with friends and family.
15. Marketers can boost brand awareness by 80% by using digital ads.
16. More than 50% of customers will go to a competitor after a single bad customer experience.
17. More than 70% of consumers expect some sort of personalized communication that is meant for them and not just for a demographic.
18. 45% of consumers want their issues resolved in the first interaction.
Digital Advertising and Marketing
Digital advertising has been evolving at a rapid pace ever since the introduction of AI. As more businesses shift to digital strategies, the cost of digital advertising keeps increasing. This means that now more than ever, it is important to understand branding statistics that benefit your business as a whole.
19. 63% of businesses have increased their digital marketing budget in the past few years.
20. The global digital advertising and marketing market is projected to reach $786.2 billion by the start of 2026.
21. 72% of the marketing budget is allocated to digital marketing channels.
22. Good PPC strategies return $2 for every $1 spent, resulting in a 200% ROI.
23. The global AI advertising market is expected to surpass $1,811 billion by 2030.
24. Retail media is projected to grow at more than twice the rate of ad spend, with a 15.6% increase anticipated in 2026.
25. In 2026, 86% of companies are already using AI or are planning to integrate it into their digital advertising strategies.
26. Digital ad spending will account for more than 75% of worldwide total media ad spending for the first time in 2026.
Digital marketing has become the center of modern advertising, with businesses pouring more of their budgets into online channels and advanced tools. Companies are prioritizing digital strategies because they are consistently better and more efficient than traditional media.
Want to start advertising online but don’t know how to start? We can help.
Brand Loyalty and Trust
Brand loyalty is when customers keep choosing your brand and avoid others. Giving customers a reason to trust you and buy products they can get elsewhere only from you is the main goal here.
Here are some branding statistics focused on brand loyalty that can help you take that next step in your branding strategy.
27. 46% of consumers are willing to pay more for a brand they trust.
28. 72% of consumers want their favorite brands to contribute to society in a positive way.
29. 64% of consumers want brands to connect with their customers on a regular basis.
30. 76% of customers expect brands to respond the same day they send a support ticket.
Modern consumers expect more than just a high quality product. They want brands they can trust, brands that give back, and brands that make it seem like they care about each customer. People are more willing to invest in companies that align with their values and maintain an ongoing communication.
Marketers now need to build trust through consistent engagement and social responsibility if they want to retain customers.
Future of Branding
AI takes center stage when it comes to any future developments for branding. From better advertisements to creating a personalized experience for every customer. The sky is the limit when it comes to AI implementation.
31. By 2026, 82% of internet traffic will be from video content.
32. 91% of Gen Z consumers trust micro-influencers more than traditional ads.
33. 75% of consumers get frustrated when brands don’t personalize their experience.
34. 74% of Fortune 1000 marketers plan to increase their event budgets in 2026.
35. Brands risk losing at least 38% of their customers if they don’t get their personalization right.
36. Brands will need at least 6 to 7 impressions to produce brand awareness.
Stay on Top of Your Branding Game With Blacksmith
Keeping up with branding strategies can be tough. AI changes fast, making it hard to stay current with trends. What worked for your brand six months ago may not be effective now.
Fear not, here at Blacksmith, we are passionate about keeping up with branding statistics and implementing the best branding strategies available.
With our branding services, you can rest assured that your brand will take advantage of all the latest branding trends available in your industry.
The best part? You’ll be able to see how we find and implement every single branding statistic and strategy in your company.
Still unsure if you should take the plunge? Let’s get on a call so we can explain why this can be your best year ever.
