Top 20 Web Design Trends You Must Follow in 2025

In 2025, not knowing what web design trends are good for your website is a surefire way to lose potential visitors.

Like every trend, what might have worked last year might be obsolete and harm your website this year.

Making sure that your website is always up to date with the latest and upcoming web design trends is a great way to ensure your website stays relevant.

So what’s big and trendy this year in the web design industry?

In this article, we’ll go through 20 of the best web design trends we’ve seen this year and explain what makes them so good.

Our Favorite Web Design Trends of 2025

1. Minimalism

Minimalism is a web design trend that will always stand the test of time. Its simplicity lets other aspects of your brand, like your logo or product itself, stand out a lot more.

While it might be a trend you’ve seen for years now, it doesn’t mean it’s not a good idea to use it.

In fact, minimalism being around for so long goes to show that it’s a staple for web designers everywhere.

Minimalism helps web designers direct people’s attention to key elements that might be easy to miss if the website is full of clutter.

Not only is it amazing for directing people’s attention, but it also improves your website’s page load speed. With all the white space and lack of clutter, you can dramatically lower load time without having to do much.

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2. Gradient Color Schemes

Gradient color schemes have been slowly gaining popularity in the past few months, and for good reason.

Gradients are a fantastic way to add depth to any website if done correctly. They can be used in a subtle way by mixing pastel colors, or you can make them pop by using strong colors.

A great example of gradients is Magic Spoon. They make use of gradient color schemes to highlight important parts of their website, like the title of the page.

While using gradients in such a bold way is not usually the best idea for most brands, Magic Spoon makes it work perfectly.

3. Responsive Web Design

One of our favorite modern web design trends is, without a doubt, the use of responsive and dynamic landing pages. By adding different animations and moving sections, you can keep the visitor engaged and focused on what you are trying to show them.

Interactive elements that reward visitors for their curiosity and clicks are a great way to keep them engaged.

4. Scroll-Triggered Animations

Scroll-triggered animations are, without a doubt, one of the most popular web design trends of this year.

Not only do they make any website a lot more dynamic, but they incentivize visitors to interact more with the website itself.

When done correctly, you can guide your visitors exactly where you want them to go, all while keeping their attention.

Simply creating a website and calling it a day isn’t enough anymore. There must be aspects that drive visitors’ attention to it.

Scrolling animations add a layer of depth and intrigue to your website. Visitors will want to know what those animations are trying to do and where the website is taking them.

The scroll-triggered animations don’t have to be exclusively tied to going up and down and left to right, though. Some scrolling animations can make elements appear and disappear, or in some cases, even lock into place.

These types of animations let you be creative with your website in a way that is fun for the visitor while not reducing the quality of your website.

5. 3D Design

Many web design trends aim to create an immersive experience.

So, it’s no surprise that 3D designs have become popular too.

With 3D designs, you can provide your visitors with a ‘hands-on’ experience of your products. They can rotate and view your products like they would in real life. This makes it easier for them to find out if it is exactly what they are looking for or not.

Image source: Clouarchitects.com

3D designs for products that are interactable will always be more intriguing than the regular product image showcase.

6. Fast Load Times

If we had to pick only one web design trend to follow this year, it would be this one.

While it won’t be as flashy and eye-catching as the other trends on this list, it’s by far the most important one.

You can have the perfect website, with all the best trends and designs of this year, but if the page loads slowly then it wont matter.

Having a fast load time for every single page of your website is a must in 2025. This includes both computers and mobile devices.

People don’t want to wait for pages to load anymore; they want everything to load quickly so they can find what they’re looking for fast.

In fact, Google says that as a page goes from one second to ten seconds of load time, the probability of a mobile device visitor bouncing is 123%.

This means that having a fast-loading website is not optional anymore; it’s a necessity.

7. Micro-Interactions

Micro-interactions are a quick way to keep a visitor’s attention without being excessive.

Instead of having illustrations pop up by scrolling down, micro-interactions do it in a subtle way.

Be it by changing the color of a CTA link as soon as a visitor hovers over it. Or by creating a small animation on a logo or menu button when visitors click on it.

There are a lot of creative ways to keep a visitor engaged with micro-interactions as long as there aren’t too many.

8. Chatbots

You’ve seen them by now on many websites. From Walmart to Starbucks, chatbots are slowly becoming the norm in 2025, and for good reason.

Chatbots help visitors find exactly what they are looking for without having to guess or figure out where it is.

Chatbots not only help visitors with navigation, but they can offer customer support if set up properly. This means that your website can have customer support up 24/7.

We’ve only started tapping into the potential of chatbots, so staying up to date with chatbot news is a great idea if you want to stay ahead of the curve.

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9. Dark Mode

It’s hard to call dark mode anything new considering everyone uses dark mode on their smartphones and computers nowadays.

But dark mode for websites serves a different purpose apart from reducing eye strain.

For websites, dark mode is used to create a modern and often professional-looking website that lets lighter colors pop a lot easier.

With dark mode, you can highlight areas or products on your website without having to add different illustrations either.

10. Custom Illustrations

Image source: Hubbk.com

The era of boring stock images is out. Custom illustrations are the way to go this year instead.

With custom images and illustrations, you can create amazing websites that are unique to your brand only.

This makes visiting your website a lot more memorable and enjoyable for people.

11. Mobile-First Approach

By far, one of the most important web design trends on this list. If your website doesn’t have a mobile-first approach, it can lead to a lot of issues down the line.

With more than half of total search results being on mobile devices, it’s imperative that your website is as mobile-friendly as it can be.

The best way to ensure that your website is 100% mobile-friendly is by creating it for mobile devices first and computers second.

This is non-negotiable when you consider that at least 80% of consumers in the U.S. purchase items with their mobile devices.

If you haven’t focused on mobile-friendliness at all, then 2025 should definitely be the year to do so.

12. Storytelling Through Design

Being able to tell a story through your website’s design is a great way to inform visitors about your product or brand while keeping them engaged throughout.

This website design trend understands the importance of explaining a brand’s story and purpose to visitors to connect with them in a deeper way.

13. Maximalism

Image source: Glitche.com

Being the complete opposite of minimalism, maximalism looks to draw a visitor’s attention by overwhelming them with a mix of designs and text.

While it can be hard to pull off due to the extreme nature of the trend, when properly done, it can drive just as much attention as a minimalist website, if not more.

14. Retro Comeback

In 2025, we’re using designs and colors from the ’80s again. Everything from vintage palettes to funny and over-the-top typography is coming back. This is a great way to stand out from the thousands of minimalist and professional-looking websites out there.

While there’s nothing wrong with minimalism or professional-looking websites, sometimes it’s great to stand out from the crowd with a vintage-looking website.

15. Voice Search Optimization

With how fast voice search has been growing over the past couple of years, it’s no surprise to see it become a web design trend in 2025.

With more than 50% of consumers preferring voice search over any other method, it’s clear why you need to optimize for this search type.

Also, the addition of voice user interfaces (VUI) in web design makes it that much easier for people to interact with your website.

VUI can provide visitors with a completely hands-free experience for people with a visual or physical impairment. This makes your website as a whole feel a lot more welcoming to anyone who wants to explore it.

16. Parallax Scrolling

As we’ve mentioned several times in the article, one of the biggest things web designers need to do in 2025 is find ways to keep visitors engaged with their websites.

Parallax scrolling is one of the more interesting ways to keep visitors engaged with your website.

This website design trend is full of moving parts. From layered images and objects moving to color gradients to add depth, parallax scrolling is great for making visitors scroll down.

It’s also a great web design trend to pair up with others on this list, like storytelling through design or gradient color schemes.

17. Bold Typography

Big and creative fonts are also making a comeback in 2025. Not only do they help drive a specific message first, but they also fill in a lot of empty space that is usually not used.

Image source: Arcanamana.com

18. Accessibility is NOT Optional

In today’s day and age, not having a website that is accessible to everyone is frowned upon. Especially with all the tools that are available. Having text-to-speech integrated into your website is the bare minimum visitors expect to see nowadays.

19. Abstract Shapes

Of all the web design trends on this list, this one is the hardest to use properly. Using abstract shapes to keep the attention of visitors can be a double edged sword.

Since they are abstract and don’t have anything to do with your brand, visitors might feel confused and lost because of it.

When used well, it can engage customers just enough so that they can also focus on other parts of your website that need a lot more attention.

20. Visible Grids

Image source: Shiftnudge.com

Last but not least, we have visible grids. This trend gives websites a retro and organized look that helps direct the viewer’s gaze toward the sections that matter the most. Not only that, but it makes it easier for visitors to navigate through your website as a whole.

Get A Custom Built Website That Attracts Visitors With Blacksmith

Feeling a bit lost and overwhelmed with how fast web design trends come and go? Don’t worry, we can help you!

Here at Blacksmith, we pride ourselves on knowing the ins and outs of web design. From trends to best practices, we are always ahead of the curve.

With our web development service, you can rest assured that your website will have all the best practices and trends that your brand’s industry can have. All while being simple to modify and maintain.

Best of all? You’ll get step-by-step updates on how the website is being created so you can ask or change anything at any moment.