How to Create Modern Websites for Chicago Healthcare Brands

In this day and age, how do you create modern websites for Chicago healthcare brands?

From knowing which CMS to pick to setting up a proper SEO strategy. There are many things you should know about before creating a website for your healthcare brand.

When you consider that the healthcare market will reach $665.37 billion by 2028, having an online presence has never been more important.

Below we’ll go over everything you need to know if you want to create an amazing, modern website for your healthcare brand.

Essential Features of Modern Websites for Chicago Healthcare Brands

1. Pick the right CMS

Knowing which content management system (CMS) you want to use for your healthcare website is vital.

Not only will it be the core of your website, but it will also determine how difficult it will be to change your website, depending on which CMS you choose.

Before we dive into what you should look for in your CMS, let us first explain what a CMS is.

A CMS is a software that lets you customize and edit your website with little to no coding knowledge.

It’s not required, but it makes keeping and customizing a website much easier.

You can create blog posts, connect your website to your social media, and add as many web pages as you want. There are many amazing options nowadays, each with its own pros and cons.

Generally, brands use WordPress as their CMS due to how much they can customize and adapt it to their needs.

But it has a learning curve that might be tough for a lot of people.

Luckily, we made an article comparing WordPress alternatives in case you want more options.

A CMS lets you add web pages, upload blog posts, and apply SEO best practices. You can also link your website to social media accounts and more.

Picking your CMS is only the first step in your website creation process.

2. SEO First

Even if your healthcare website looks amazing, it won’t matter if no one sees it. Without a proper SEO strategy, your healthcare website might be as good as invisible.

Understanding SEO principles and knowing the latest SEO strategies and common practices are a must if you want a successful website.

SEO is especially important if you want to attract and get people from Chicago to check out your website.

Without any sort of local SEO work done, it is nearly impossible for people in Chicago to know about your healthcare brand when searching online.

According to Google, its search engine drives three times more visitors to hospitals than non-search engines do.

This means that having a strong SEO strategy is a must if you want to compete with other healthcare brands on the first page of results.

Don’t know how to plan an SEO strategy? Don’t worry, we can help.

3. Mobile-Friendly Design

Everyone is on their phones nowadays, be it to use social media or to search for something online. This means that you may lose out on potential visitors if your website isn’t mobile-friendly.

People will get frustrated and leave if the website they’re trying to use looks bad or doesn’t respond correctly on their phone.

In fact, 79% of people mention that it is easier to revisit and share a mobile website if it is easy to use.

Not only is it important to have a mobile-friendly website from a user perspective, it also helps with your website’s ranking.

A decade ago, Google made it so mobile-friendliness is a ranking factor for all websites. This means that if you want to rank higher, then you need a well-built website that is mobile-friendly.

4. Make It Easy to Navigate 

If your healthcare website is a mess and takes visitors minutes to find the page they are looking for, then they will leave and find another website.

Visitors expect websites to be easy to navigate and use. They want to be able to get from point A to point B as quickly as possible. So, how do you achieve that?

There are several ways to make your website easier to navigate overall:

• Add a search feature: It helps visitors find exactly what they want. This greatly improves your website’s navigation.

• Easy-to-use menus: Add a menu tab that visitors can click on so they can get links to different important pages on your website.

• Fast access to important information: Make it easy for visitors to find where you’re located and how to get there. Live map integrations are perfect for this.

• Use clear CTAs: Create CTAs that are to the point and easy to see. Put them in strategic areas on your homepage so visitors can’t miss them.

5. Make your website accessible

Not having a fully inclusive website in 2025 is frowned upon, especially for healthcare websites.

Anyone who wants to visit your website should be able to do so, regardless of any existing conditions they might have.

There are a few must-have features your website should have if you want to meet certain accessibility standards:

• Alt text: All your images and illustrations should have alt text describing what the image is about.

• Keyboard navigation: Letting visitors navigate the entirety of your healthcare website with only their keyboard is a must-have option.

• Text to speech: Let visitors listen to what is written on your website so they can navigate through it without having to see any screens.

There are many more accessibility features to think about for your website.

However, the ones mentioned above are the minimum needed for a good healthcare site.

Trying to get ADA compliance but don’t know what you need for it? Let us help.

6. Make it easy to understand

Avoid medical jargon if possible. The last thing you want is to alienate your visitors by explaining everything in medical terms.

Try to make it as simple to understand as possible. You want everyone to know what you’re talking about, especially if you’re explaining important information that they should know.

This is especially important if you’re trying to explain practices that could save someone’s life. Explaining in simple terms can make it easier for someone to understand. This helps them use what you shared in their daily life.

This may not directly impact your SEO or visitor count, but it builds trust in your healthcare brand.

Create a Stunning Healthcare Website For Your Chicago Brand With Blacksmith

Creating a healthcare website from scratch is no easy feat. There are a lot of things that are important to have. This is without considering all the coding knowledge needed to make that website work properly.

Here at Blacksmith, we pride ourselves on having a group of seasoned web developers ready to take on any challenge, small or large.

With their combined knowledge, they can create modern websites for Chicago healthcare brands from scratch. All while adding the features we mentioned in the article.

You’ll even get to see the step-by-step process of what they’ll be working on, so you are always informed of what is going on.

Ready to have a modern healthcare website for your brand? Let’s get on a call and discuss everything in detail.