7 Reasons to Hire a Web Development Company

You might be thinking, “Why hire a web development company nowadays?” While the tools to create a brand new website are all there for you to use, it’s not as simple as that.

While we understand the idea of paying for only a website builder and doing it yourself. There are a lot of things to consider when creating a brand new website. Not only do you have to design it, but you have to make sure it’s working properly.

This doesn’t include the extra work needed to manage and maintain your website.

There’s also the risk of something not working or breaking your website altogether. As you can see, there are a lot of variables that come with creating a website.

While it’s not impossible to do it by yourself, hiring a website development company would ensure the website is exactly how you want it. All without the headache that building a website entails for someone new to web development.

Don’t know where to start? Let us help.

In this article, we’ll go over seven reasons why you should let a web development company build your website. And explain to you why all those reasons matter if you want to sell online.

Why Hire a Web Development Company: Top 7 Benefits

Faster loading times

When you ask, “Why hire a web development company?” loading times likely don’t top your list of reasons.

But for customers, loading times can make or break their experience.

So why are fast loading times important? Well, a study showed that website speed affects the conversion rate of your brand as a whole.

Visitors don’t want to wait for a page to finish loading for them to search for what they’re looking for.  In fact, a study by Google shows that 53% of mobile site visitors will close a page and look for another website if the page takes longer than three seconds to open.

An experienced web development company understands the importance of site loading speed. They will optimize your website in a few ways:

• Compress high-resolution images.

• Use modern caching techniques.

• Declutter the website’s code

Even small improvements to your load times can make a noticeable difference when it comes to conversions.

Website loading times also affect SEO in a positive or negative way, depending on how long it takes for your website to load.

Page and site loading speed is an essential part of how Google’s search engine evaluates and ranks your website. Google doesn’t want to give users slow-loading websites; they want to give their users the best experience they can.

This means that not having a fast-loading website can be detrimental to your site and brand if not optimized.

So what is the ideal loading time for your website? Both Google and most users regard anything below 2 seconds as good.

Mobile-friendly website

With a vast majority of users accessing websites from their smartphones or tablets, having a mobile-responsive website is a must. According to Statista, over 50% of all web traffic comes from mobile devices. This means that tailoring your website according to mobile standards is necessary in 2025.

A website design that focuses on mobile compatibility first ensures that your website will look amazing on any device out there. The last thing you want is for a potential customer to go to your website with their phone and notice it all looks weird and clunky.

When users can easily browse your pages on any device, they tend to stay longer. This increases the chance they will buy your products or services. Remember, the easier it is for them to get from point A to point B, the better.

SEO focused

Your website design can look amazing, but if it’s not optimized for SEO, then no one will see it. Creating a website that ranks in search results is a must for any business, no matter the industry.

If you’re still thinking “why hire a web development company?” then this is, without a doubt, the most important reason.

Let’s go over some of the benefits that an SEO-focused website will provide you with:

1. Organic traffic: Refers to any unpaid traffic that comes to your website from a search engine. These users will find your website by searching on Google and eventually clicking on it.

   With this in mind, most users usually don’t check multiple pages of web results when searching for something. They generally pick websites on the first webpage result and move on. Which means that you need to rank well if you want to get organic traffic.

2. Increased visibility: SEO makes it easier for potential customers to find you when they search for something you offer. The better you rank on Google’s search engine results page (SERP), the more likely it is for them to click your website. Your website visibility is tied to how good your SEO efforts are. This means that without a proper implementation of SEO, your brand will be invisible to the world.

3. Increased page authority: Having good page authority is important for both Google and its users. Having high page authority means your website is high-quality, relevant, and trustworthy. While it’s difficult to influence page authority outright, pages that offer quality content are more likely to rank higher.

Without any SEO work done, it’s impossible for your website to get noticed by anyone looking for a product or service you offer. Having a good SEO base from the get-go will make all your future SEO efforts a lot more manageable as well.

Want to rank higher on search engines? Let’s talk.

Experience

Years of experience creating custom-made websites are hard to compete with if you are new. Hiring a web developer ensures you that the quality of your website is high and that it will stand the test of time.

A seasoned web developer has seen countless issues and potential design ideas for hundreds of websites. This means they will probably have an answer and a solution for any question you might have.

Not to mention how much faster a web developer could make a website for you compared to how long it would take you to do it from scratch. While we don’t doubt that with effort and hard work you could make your own website, a web developer would make it in a fraction of the time.

Security

A professional web development company will always make sure that your website is completely protected from any hacks or security breaches. While adding security like an SSL certificate is easy, making sure it gets renewed automatically is something you might not know how to do.

Same goes for more intricate security measures, such as secure stored procedures, to avoid SQL injection attacks. There are a lot of security measures websites should have apart from an SSL certificate.

In the video below, you can learn some relatively easy-to-implement security measures for your website.

Remember, if your website is hacked or customer data is leaked because of weak security, customers will likely leave for good.

Scalable and flexible

The last thing you want is for your website to be in a metal box with no way to expand. Customizability and scalability are both very important aspects a good website should have.

Using pre-designed templates for your website can seem smart at first. But they can be tough to manage if you plan to grow your site later.

By hiring a web developer, you’ll get a website that is easier to scale while also having options to customize to your liking.

Custom-made design

While CMS builders have been improving to the point of giving you amazing templates, they are still used by thousands of people around the world.

This means that it can be easy for a visitor to notice that you’re using the same template and layout as that other company they saw earlier.

With a web development company, you’ll have a website tailored to your brand. This means it’s completely unique and found nowhere else.

This is great as it shows new visitors that you care about your brand and your product to the point of having a well-built website.

Maybe you had a rough sketch of how you wanted your website to look, but didn’t know how to explain it. Web developers can give you ideas and suggestions that can make your original website idea a lot better.

“Why hire a web development company when I can do it myself?” is a recipe for disaster if you don’t know what you’re supposed to be doing.

Let us Create Your Custom Website

With over ten years of experience, Blacksmith is the top choice for companies wanting to build custom websites. We help businesses take their next big step forward.

After building hundreds of websites, we’ve identified the must-have features for every site. We’ve made sure to include these without losing any design quality.

We want your website to work perfectly while looking amazing.

Want to know more? Give us a call and we will answer all your questions.