10 Signs Your Business Needs a Website Redesign

If you’re here, you might have asked yourself, “Why redesign a website in the first place?”

And we get it; the thought of redesigning your website from scratch can seem daunting. Especially when you think about all the work it might entail.

But the reality is that with how fast technology and the digital world are moving, it’s crucial to keep your website as up to date as possible.

But how do you know if your website needs some work?

This article will help you find out if it’s time for you to consider a website redesign and what your website needs to improve in 2025.

Why Redesign a Website: 10 Most Important Signs

Remember that your website is the first thing potential customers see if they want to buy a product or service from you.

If it’s not looking or performing its best, then they’ll move on and find another brand to buy from.

Don’t know if it’s time to redesign your website? Give us a call and let us check for you.

There are a lot of reasons why you should consider redesigning your website, but how do you know what applies to yours?

Below we compiled a list of the 10 most important signs to look out for if you’re unsure whether your website requires a redesign.

Having even one sign is enough for you to consider redesigning your website.

Slow Load Speeds

Nothing deters visitors from staying on your website more than a slow-loading page.

People don’t want to wait 5+ seconds for your website to load in 2025.

Especially if the product you offer can be found somewhere else by another brand.

According to Google, the chance of a bounce goes up by a whopping 32% as a page load time goes from 1 second to 3 seconds. This means that any website that takes longer than 3 seconds to load is already losing potential customers from the start.

There are several reasons why your page could be taking a lot longer to load, but in general, these two points are the main issues:

• Too much non-compressed media: While having images and videos is great, if they’re not compressed and optimized, they can make your pages load a lot slower due to their size.

• Bad Hosting: An outdated hosting service can slow down your website. This can hurt your site’s performance, especially when handling traffic.

Your website might be slow for many reasons.

However, these two issues are the easiest to check without looking at your plugins or code.

No Mobile Compatibility

Having zero mobile device compatibility is without a doubt the easiest sign that you need a website redesign.

If your website isn’t optimized for mobile, then you’re losing at least half of potential visitors.

According to Google, more than 50% of web traffic comes from mobile devices.

This means that not having a website that is compatible with mobile devices is as bad as closing the door on 50% of potential customers.

But how do you know if your website isn’t optimized for mobile devices? There are a few ways you can check:

• Bad scaling pages: All the pages on your website look smushed together or too far apart. You have to zoom out to see the whole page, and everything looks tiny when you do.

• Hard to interact with: Anything that makes a mobile user’s experience difficult on your website. Menu buttons are hard to press, and links are too small.

Mobile optimization isn’t an optional requirement anymore. It’s a must for any business trying to grow their business in 2025.

Hard to Navigate

Having a complicated and cluttered website is a good way to stop visitors from interacting with your site as a whole.

Visitors shouldn’t have to jump through hoops to get the information they want.

The more it takes for a visitor to get from point A to point B, the more likely they are to leave the website altogether.

So how do you know if your website is difficult to navigate? There are a few things to consider:

• No search bar: Having no way to directly search for a page or product is awful for visitors. They shouldn’t be given the task of finding where that page they’re looking for is manually.

• Too many buttons and options: Visitors are greeted with 10+ buttons that each take them to another page. If you overwhelm users with options, then they will most likely not find what they are looking for in the first place.

• Hard to find pages: If it takes a visitor more than 10 seconds to find the page they’re looking for, then your website is difficult to navigate.

Making your website a headache to go through will, without a doubt, get people uninterested in what you’re selling, no matter how good it is.

Zero SEO Work

If your website has zero SEO work done on it, then it’s bound to fail from the get-go.

Without SEO, your digital marketing approach will be incomplete since your website will be nearly impossible to get found in search engines.

SEO is a core part of any business, regardless of its industry or niche.

But how do you know if any sort of SEO work has been done on your website? It’s simple.

Here are a few ways to find out:

• Zero organic traffic: If your website has nearly zero organic traffic, then it is likely that something is wrong with your SEO.

• Not ranking for keywords: You’ve done zero keyword research and don’t know how or where to find those keywords.

• No SEO analysis tool: You have no tool to tell you how you are doing SEO-wise, which makes it hard to measure any SEO strategies.

The truth is that you can have an amazing-looking website, but with no SEO work done, the chances of people finding your website are zero.

Severely Outdated CMS

Do you remember the last time you updated your Content Management System (CMS) for your website?

If the answer is no, then chances are you’re running an outdated version of your CMS.

While it isn’t always an issue, if it’s severely outdated, it can cause a lot of problems for both you and your visitors.

You can always check the version of your CMS and compare it to the version out at the moment to make sure you’re updated.

But in some cases, an update can completely break your website due to plugins badly interacting with the update.

If so, here are some things you can do to check if that’s the case.

• Frequent crashes: If your CMS crashes every time you try to update your website, it’s time for a change.

• Zero updates: If your CMS provider confirmed that they won’t provide any more updates to your CMS then it’s time to jump ship.

Having a bad or outdated CMS will only make your job of maintaining your website a lot harder.

If you have problems like crashes or plugins failing because your CMS is outdated, fixing them now will only lead to more problems later.

You Rebranded Recently

If you’ve completely revamped the look of your brand, then your website should reflect that too!

Keeping your old website will confuse visitors who come from other areas, like social media.

Remember, you need consistency when it comes to branding, and that includes your website.

Your new website should have the following:

• New message/slogan: If the rebranding changed your main message to a new one, then it should be on your new website.

• Brand identity: Your website should have the same colors, fonts, and illustrations that your brand uses post-rebranding.

• New products: Did you change or add products? If you did, then your website should reflect the changes.

Rebranding is a revamp of everything, including your website.

If you haven’t redesigned your website, then it might be time to start.

Bad Conversion Rates

When thinking “why redesign a website,” the first thing that should come to mind is sales.

No matter what type of industry your brand is in, if you have bad conversion rates, then your brand is in danger.

There are a lot of factors that go into why conversion rates might be low.

But some of the biggest ones are always related to the quality of your website itself.

So how do you know if it’s your website’s fault that your conversion rates are so low?

Here are some issues that might help you find out:

• Hard to navigate: As we mentioned before, if your website is difficult to navigate, then people will leave and look for alternatives.

• Bad quality: If your website doesn’t look well-made or if it feels outdated and old-fashioned, then people might not bother even checking your products in the first place.

• No social proof: You don’t have any testimonials or reviews that can vouch for the quality of your product or service. This makes it hard for visitors to justify spending money on your website.

There are even more things you can do to make your website a lot more inviting and trustworthy to visitors.

Those are just a few examples of issues we find when going through websites.

Constant Complaints About the Website

If your visitors and workers are always complaining about your website having an issue, then chances are they’re right.

While some issues might be small and easy to manage, others can make the website stop working altogether.

Some issues can be:

• Pages frequently crash or stop working: If there are coding errors or outdated software, then pages might stop loading or working completely. This can cost you valuable customers who are looking to buy your product but can’t because of crashes.

• Too many pop-ups: While it’s not a crash, some people might find the constant pop-ups annoying if you overdo them. We suggest a maximum of one pop-up per page to avoid visitors getting annoyed and leaving.

While this heavily varies between websites, for the most part it’s good to hear what your visitors have to say about your website.

Old and Boring Design

If your website still looks like it belongs to the Yahoo era, then it might be time for a change.

Having a modern-looking website is a must if you want to stand out.

In need of a complete website redesign? Let us help you.

Visitors can easily assume that an outdated website will have low-quality products because if they don’t care about their website, then why would they care about their products?

So how do you know if your website is looking a bit dated?

Here are some pointers:

• No interactive elements: There are zero animations or effects that make the pages come to life. It’s all one big static website with nothing that catches a visitor’s eye.

• Boring and outdated fonts: If you’re still using newspaper fonts, then it might be time to change (unless you’re an actual newspaper company).

• Way too much content: Your pages are filled with text and images to the point that visitors feel overwhelmed.

Redesigning your website to make sure it checks all the modern website boxes is a must in 2025 if you want to stand out and sell more.

Your Competition Has a Better Built Website

The biggest sign you need a website redesign is seeing your competition’s site.

If their website lacks the issues we’ve discussed, it is time to make a change.

While your product might be better than theirs, if their website and presentation are better, then most customers will gravitate toward them.

Ensuring that your website is always up to date and looking its best should be a priority if you want to make 2025 your best year.

Redesign Your Ideal Website With Blacksmith

Are you still unsure of how to redesign your website? Don’t worry, we can help.

With dozens of redesigns under our belt, we can create the perfect website for you in record time.

You’ll get feedback and updates every step of the way, so you can ask for modifications or suggestions if needed.

Contact us so we can plan and create the best website for your brand.