Branding, Nonprofit
Discover how a strategic rebranding for The Arc of Nova built community trust, growing returning users by 32% and direct traffic by 28%.
The Arc of Northern Virginia has served its community for more than six years, promoting and protecting the human rights of individuals with intellectual and developmental disabilities (IDD). To continue its legacy and connect effectively with more people, the organization needed a clear and distinct brand identity. The Arc of Northern Virginia, recognizing this need, partnered with Blacksmith Agency to forge a new brand identity that would honor its history and resonate with its target audience.
To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.
We developed a brand narrative and a consistent messaging framework that honors the organization’s rich history while speaking to a modern audience. This new brand voice was designed to clearly and empathetically communicate their mission, values, and profound community impact.
Our team designed a cohesive and modern visual identity system, including a refreshed logo, an accessible color palette, and professional typography. This created a recognizable and trustworthy look that accurately reflects the importance and scope of their work.
To ensure consistency across all programs and platforms, we integrated the new brand identity across every digital touchpoint. We also created a comprehensive brand guideline document to empower The Arc of Northern Virginia’s team to maintain brand cohesion and memorability long-term.
Delivering Measurable Impact
Our interventions yielded significant results for the brand.
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