Case Studies July 28, 2025

Website Page Speed and Reliability Improve by +95% After Web Development

Industrial manufacturer AW-Lake had a website with debilitatingly slow load times that frustrated its B2B clientele and undermined its reputation for precision. A comprehensive web development project focused on optimizing the entire technical infrastructure delivered a perfect 100% Page Speed Score, 99.998% uptime, and a 91.5% reduction in load time, creating a best-in-class digital experience

About AW Lake

With web development, BSA improved the reliability, performance, and uptime of AW-Lake

AW-Lake provides world-class industrial flow measurement solutions where precision and reliability are necessary To effectively serve their global B2B clientele of engineers and technical specialists online, their digital platform requires a technical foundation that is equally robust, fast, and dependable

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Poor Mobile Optimization

The site was not fully responsive, forcing users to pinch or scroll horizontally to view text and images correctly. This lack of mobile adaptability disrupted the browsing experience and led to higher bounce rates, particularly among mobile users

Slow Load Times

Performance was hampered by uncompressed images and poorly optimized assets, causing certain sections to take several seconds to load. This not only created a frustrating user experience but also negatively affected SEO rankings and accessibility, making it harder for the site to compete in search visibility.

Outdated Web Architecture

The underlying structure and layout followed an older design framework, resulting in a dated aesthetic and limited flexibility for updates or content scalability. Navigation felt rigid, and the overall interface lacked the intuitive flow expected from modern websites, ultimately reducing user engagement and brand credibility.

The Solution

Optimal Front-End Build

The front-end was rebuilt with modern development practices, using clean, modular code to enhance responsiveness and cross-browser compatibility. This ensured consistent performance across devices, improved scalability for future updates, and delivered a smoother overall user experience.

Detailed Mega Menu

A comprehensive mega menu was designed and implemented to organize content more effectively and help users access key sections effortlessly. Although positioned at the bottom of the page, the menu offers an intuitive navigation experience, enabling visitors to quickly find information without requiring excessive scrolling or page reloads.

Image Compression and Performance Optimization

All visual assets were optimized through image compression and efficient loading techniques such as lazy loading. These adjustments significantly reduced load times, improved site performance metrics, and contributed to better SEO results by enhancing accessibility and user retention.