tianma america web development case study hero

Case Studies July 28, 2025

Improved Web Performance Following Technical Development

As a leader in advanced display technology, Tianma America’s website performance didn’t match their innovative reputation, creating a suboptimal experience for their B2B clients. A comprehensive web development project focused on front-end optimization and a robust infrastructure was delivered. Read full case study

About Tianma America

With web development, BSA improved the reliability, performance, and uptime of Tianma

Tianma America provides state-of-the-art LCD and AMOLED display solutions to a diverse range of industries, including automotive, healthcare, and industrial manufacturing. To effectively serve their global B2B clientele of engineers and procurement specialists, their digital platform must reflect the same cutting-edge performance and reliability as their products

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

An Improper Page Load Experience

The site had an unstable front-end rendering. Users were subjected to a “flash of unstyled content” (FOUT) where pages would briefly appear broken before the CSS loaded. This severely undermined the brand’s technical credibility.

poor mobile responsiveness on tianma america page

Poorly Optimized Mobile Experience

The site was not truly responsive, forcing users to pinch, zoom, and scroll horizontally to read content. Key navigation elements were difficult to tap, and the layout would break on smaller screens. This made the site difficult to use and signaled a lack of technical expertise.

A Bloated Codebase

The website also had a poor technical foundation with a bloated and inefficient codebase, which resulted in slow performance, long load times, and difficulties in maintaining or updating the site.

The Solution

A Stable Front-End Rendering Path

To fix the disorienting page load, our solution was to deploy a modern front-end strategy focused on visual stability. We implemented best practices for loading assets, such as specifying image dimensions and optimizing font delivery. This fixed the Cumulative Layout Shift (CLS) issues creating a seamless user experience from the first second.

A Robust and Optimal Web Layout

To solve the broken mobile experience, we executed a mobile-first strategy to create a truly optimal web layout. We rebuilt the site’s grid to ensure content reflowed intelligently for maximum readability and ease of use on every screen. We paid attention to adequate padding sections and touch targets, transforming the platform into a truly user-friendly experience.

A Comprehensive Image and Asset Optimization

We also performed deep asset optimization. We implemented modern techniques like lazy loading to defer offscreen media, and we compressed and converted all images to lightweight formats like WebP. This reduced overall page weight, directly improving the Largest Contentful Paint (LCP) and ensuring a high-performance experience for every user.