Case Studies September 5, 2025

Increasing Backlinks by 108%

Blue Fin Group’s low Domain Authority made them invisible in search results. An SEO strategy focused on topical authority and link building established their expertise, boosting referring domains by 108% and increasing their Domain Authority score by 8 points.

About The Blue Fin Group

Blacksmith performed strategic SEO services to boost the Blue Fin Group’s visibility.

Blue Fin Group is a leading support services partner for the pharmaceutical and life sciences industries. Their website is a critical portal for clinicians, researchers, and partners to access complex service information, review data, and engage with a brand built on scientific integrity and trust. After identifying the need to expand its online search visibility and establish its brand as an authority, it partnered with Blacksmith.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Poor On-Page Optimization

The website’s primary SEO problem was its lack of fundamental on-page optimization. Key pages were missing keyword-rich titles, headings, and meta descriptions, making it difficult for search engines to understand the content’s purpose. This resulted in low rankings and near-invisibility in the SERPs for valuable search terms.

Thin, Low-Quality Content

Many of the site’s blogs and core service pages suffered from thin content that failed to demonstrate expertise or provide real value to the user. This was a critical problem as it did not meet Google’s high standards for Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), leading to high bounce rates and signaling to search engines that the site was not a credible source.

Poor Internal Linking

Several blogs on the website featured almost no internal linking. This created a series of “dead-end” pages, preventing users from discovering more relevant content and stopping search engines from distributing authority throughout the site. This pain point severely hindered their ability to build topical authority.

The Solution

BFG streamlined layout and optimized text

Strategic Keyword Research and Optimization

Our solution began with extensive keyword research to identify the high-intent terms their target audience was using. We then optimized the text on the page, integrating these keywords into page titles, headings, hero text, and the general content to clearly signal the site’s relevance and purpose to search engines.

Building Authority with High-Quality Content

We implemented a content strategy focused on demonstrating their deep industry expertise. By developing high-quality content clusters around their core services, we began to build their topical authority and provide genuine value to their expert audience.

A CRO Strategy

We implemented a comprehensive Conversion Rate Optimization (CRO) strategy to ensure the new organic visitors took meaningful action. Through A/B testing, refining calls-to-action, and streamlining lead-generation forms, we transformed user pathways to directly increase conversions, proving a powerful and tangible ROI for the entire SEO campaign.