Strategic SEO Drive Boosts Organic Traffic and Domain Authority

SEO, Government

Strategic SEO for Aptive Resources drove +43.49% organic traffic, boosted engagement by 32.54%, and increased Domain Authority by +12, expanding their federal reach. See full case study.

About Aptive

BSA implemented strategic SEO to make Aptive more visible and engaging for users.

Aptive Resources partners with federal agencies like Transportation and Homeland Security to help them succeed at their missions by contributing to their improved performance and streamlined operations. However, its existing website failed to convey the company’s unique value proposition and showcase its impact across several government sectors. To better share their success story and communicate the brand’s trustworthiness with decision makers in federal agencies, Aptive Resources chose to collaborate with Blacksmith Agency to redesign its website.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

aptive resources case study the challenge image one

Poor Online Discoverability

Aptive Resources’ online presence was not achieving adequate organic search visibility. This meant its solutions and expertise were not being discovered by the government leaders and program managers at federal agencies who could benefit from them most.

aptive resources case study challenge image two

Failure to Attract High-Intent Partners

The website struggled to attract traffic from stakeholders who were actively seeking the specific type of consulting partnership Aptive offers. Their existing SEO presence was not aligned with the search queries of users who were further along in the decision-making process.

aptive resources case study challenge image three

Poor Engagement

The traffic that did arrive from search engines demonstrated low engagement. This indicated a critical disconnect between the users’ search intent and the website’s content, leading to a failure to effectively inform and build connections with potential government partners.

The Solution

SEO Audit and Keyword Research

Our process began with an in-depth SEO audit to identify all existing issues and opportunities. This was followed by comprehensive research to identify the high-intent, long-tail keywords used by federal agency leaders and program managers when seeking expert consulting partnerships.

aptive resources case study the solution image 2

On-Page Optimization

We meticulously optimized all on-page elements across the website, from meta titles to header tags. We also improved all existing content and directed the creation of new, authoritative articles and service pages designed to specifically address the needs and search intent of their target audience.

aptive resources case study the solution image three

Technical SEO Improvements

Our team addressed underlying technical issues by improving the overall site structure for more logical navigation and enhancing page load speed. This created a stronger technical foundation for better search engine performance and a more positive user experience for all visitors.