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Case Studies November 7, 2025

Reducing Bounce Rate By 16.2%

Coastal Community Bank’s website suffered from poor technical performance and low online authority, which eroded user trust. A technical SEO strategy focused on Core Web Vitals and link building boosted their Domain Authority by +12 and reduced the organic bounce rate by 16.22%.

About Coastal Community Bank

We amplified Coastal Bank’s digital footprint through a comprehensive SEO strategy.

Coastal Community Bank is a financial institution dedicated to serving its local communities. However, their digital presence didn’t reflect their real-world reliability. Their website suffered from critical technical SEO issues and low domain authority, causing them to be invisible in key search results. This meant they were failing to connect with new members searching for local banking solutions and were losing valuable organic traffic to larger, national competitors.

Services Rendered

To ensure potential customers could easily find our client on Google and other search engines, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Limited Keyword Integration

The website messaging focuses on brand storytelling but lacks clear keyword-rich content related to banking services. Instead, the content prioritizes tone and emotional appeal, limiting discoverability for relevant banking queries.

images lacking descriptive alt text on coastal community bank page

Lack of Descriptive Alt Text and Image Optimization

The page relies heavily on visual storytelling but there’s no visible evidence of descriptive alt text or image labeling. Without optimized image metadata, search engines can’t effectively understand or rank the content for visual and accessibility-related searches.

Lack of Strategic Internal Linking

There was a near absence of a strategic internal linking within the blogs. This problem created a series of disconnected pages and prevented users from discovering related content while stopping search engines from understanding the site’s architecture.

The Solution

Keyword-Optimized Content

We restructured service landing pages with focused keyword integration, concise value propositions, and clear CTAs. Each page was optimized for both search intent and readability, ensuring that potential customers could easily find relevant services through organic search while experiencing a cohesive brand voice throughout the site.

Strategic Internal Linking

We aggressively interlinked pages, blog posts, and resources to create a cohesive online presence. This methodology guides users on a seamless journey to discover more content, while also distributing link equity throughout the site, signaling to Google that the website is a deep and trustworthy authority.

Dedicated Resource Section

To maintain visibility, we introduced a centralized content hub featuring resources on business lending, financial education, and community stories. This hub positioned Coastal as a trusted thought leader while naturally increasing long-tail keyword rankings and supporting user intent at multiple funnel stages.