Alloy Achieves +76% Organic Traffic with Strategic SEO

SEO, SaaS

Blacksmith Agency’s targeted SEO strategy skyrocketed Alloy’s organic traffic by 76%, reduced bounce rate by 18%, and massively grew the SaaS platform’s domain authority.

About Alloy

BSA implemented strategic SEO to make Alloy more visible and engaging for users.

Alloy provides an AI-powered platform that helps consumer brands transform complex sales, inventory, and supply chain data into actionable revenue opportunities and operational efficiencies. Despite their powerful platform, Alloy’s website wasn’t achieving its full potential in organic search rankings for key industry terms, meaning valuable opportunities to connect with prospective customers were being missed. Alloy recognized the need for a dedicated SEO strategy and partnered with Blacksmith Agency to enhance their online visibility and authority.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Unoptimized Page Content

The website’s existing structure and content were not optimized to effectively attract, engage, and convert users arriving from search engines. The content had generic headings and short descriptive paragraphs which provided insufficient depth for a complex B2B technology topic.

Poor Integration of Rich Media

The website had heavy or improperly loaded media assets that drastically slowed down page load speed, negatively impacting Core Web Vitals and frustrating users.

A Blog Lacking Strategic Keyword Focus

A significant challenge was the website’s blog, which was functioning as a content repository but not as an SEO asset. The articles were created without a clear keyword strategy, either targeting no specific search terms or focusing on keywords with low search volume and incorrect user intent.

The Solution

A Clear Content Hierarchy with Keyword Integration

Our strategy began with extensive keyword research to identify the specific search terms used by consumer brand professionals. We then transformed the website’s content structure by implementing a clear and logical heading hierarchy (H1, H2s, H3s) and optimized the copy to naturally integrate high-value keywords within these headings and paragraphs.

An Optimized Design for High-Performance UX

We implemented an optimized design that was inherently lightweight and efficient. By focusing on a clean layout with a mobile-first approach, we reduced the number of unnecessary scripts and heavy elements and ended with a visually appealing, user-friendly experience that improved the site speed and passed Core Web Vitals.

On-Page Trust and Authority Signals (E-A-T)

To enhance the site’s Expertise, Authoritativeness, and Trustworthiness (E-A-T), we implemented key on-page trust signals. This included adding clear author bylines to blog posts and ensuring Name, Address, and Phone Number (NAP) information was consistent in the footer. This solution helps build credibility with both users and search engines.