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Case Studies July 28, 2025

Web Development Elevates Digital Ministry with Peak Performance and Reliability

Web Development, Religious

Prominent multi-site megachurch 12 Stone Church struggled with a slow, unreliable website that hindered its digital ministry and frustrated its growing community. A complete web development overhaul focused on a performance-centric codebase and resilient infrastructure, creating a powerful and dependable platform for their ministry.

About 12Stone

With web development, BSA improved the reliability, performance, and uptime of 12Stone

12 Stone Church is a prominent multi-site megachurch dedicated to serving its growing community and reaching new visitors online. To support their expansive digital ministry, they required a high-performance, exceptionally reliable website capable of providing a welcoming and seamless experience for their large, active congregation

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Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.
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Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.
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Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

The Challenge

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Poor Mobile Optimization

The website was not truly mobile-optimized. Instead, it was an endlessly scrolling single column that forced users on smartphones to scroll excessively to find information. This poor responsive design creates a frustrating user experience (UX) and leads to high abandonment rates.
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Unstable Front-End Rendering

The page visibly glitches and repeats sections during a simple scroll. This is clear visual evidence of a broken or non-standard CSS/JavaScript build, which makes the site feel fundamentally broken and destroys user trust.
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An Inefficient Navigation Structure

The website also lacked an efficient navigation system for mobile users. The development failed to include a sticky or accessible hamburger menu, forcing users to scroll to the very bottom of the long page to find a massive, unorganized list of text links.

The Solution

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High-Performance Media Optimization

Our team re-engineered the website with a performance-centric codebase. This involved streamlining code, compressing all imagery, and implementing efficient asset delivery systems, allowing pages to load faster, even with a lot of images

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An Action-Oriented and Modular Page Design

To address the inefficiency of the endless page scroll, our experts developed a modular, component-based design. We transformed the single feed into distinct, action-oriented sections for key user needs. This fixed the confusing user journey by guiding visitors to clear, logical next steps, making the site far more `user-friendly` and effective.

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A Stable and Clean Front-End Build

We completely rebuilt the front-end with clean, modern code. We implemented a stable component-based architecture that eliminated the rendering glitches and visual bugs. This strategy ensures that all content renders properly and consistently, transforming the website into a reliable, professional, and trustworthy platform.

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

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100%

Page Speed Score

99.997%

Overall Uptime Reliability

+35%

Improvement in Largest Contentful Paint (LCP)
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Contact Us

Let’s Work Together

Find out if Blacksmith can be a fit for your next digital initiative!

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