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Blacksmith Agency

While paid advertising can generate leads within the first month, a comprehensive orthodontic marketing strategy typically begins to show significant, consistent results in new patient growth within 3-4 months as SEO and brand-building efforts take hold.

How long does it take to see an increase in new patient bookings?

We use precise targeting on platforms like Google and Facebook to reach adults with higher disposable income who are actively researching cosmetic dental solutions. Our ad copy and landing pages are specifically designed to speak to their motivations and concerns.

How do you attract high-value patients for services like Invisalign or adult braces?

As an agency specializing in healthcare, we understand the importance of professionalism. All of our marketing materials are designed to be informative, tasteful, and compliant with advertising standards for healthcare professionals, reflecting the high quality of your clinical care.

How do you ensure our marketing is professional and ethical?

A general agency doesn&#8217;t understand the nuances of patient acquisition or the value of a new case start. As a dedicated orthodontist marketing agency, we know the specific strategies, keywords, and channels that work for practices like yours, which leads to a better ROI.

What makes you different from a general digital marketing agency?

We implement advanced tracking to follow a user from their first click to a submitted consultation form. By tracking the cost per lead and knowing your average case value, we can provide clear reports that calculate the direct ROI from your marketing budget.

 How do we track the return on our marketing investment (ROI)?

Top Web Design Company 2025 by Clutch

info@blacksmith.agency

(855) 255-7585

How would you like to contact us?

CONTACT US

As your dedicated orthodontic marketing agency, Blacksmith follows a proven 6-step process to ensure your marketing investment delivers measurable results.

Our Comprehensive Process for Driving Practice Growth

Team, discussing how to create a digital marketing startegy

<h4>1. Discovery &amp; Goal Setting</h4>
We start by understanding your practice&#8217;s unique strengths, patient demographics, and growth objectives, from increasing new starts to promoting high-margin services.
<h4>2. Local Market &amp; Competitor Analysis</h4>
We analyze your local competition and the specific search behavior of potential patients in your area to identify the most effective marketing channels and messaging

Analysis & Strategy

Coworkers talking about their company's eCommerce marketing plan

<h4>3. Strategic Campaign Build</h4>
We build out your campaigns, whether it&#8217;s optimizing your website for local search, writing targeted ad copy, or creating engaging social media content.
<h4>4. Technical Setup &amp; Activation</h4>
We ensure all tracking, analytics, and lead forms are perfectly in place. We then launch your campaigns, closely monitoring initial performance.

Development & Launch

person working on custom web design in a public cafe

<h4>5. Continuous Performance Optimization</h4>
We actively manage your campaigns, testing ad variations, refining targeting, and optimizing bids to improve your return on investment and lower your cost per new patient.
<h4>6. Transparent ROI Reporting</h4>
You receive clear, monthly reports that show you exactly how your marketing budget is performing, tracking key metrics like cost per lead, consultation bookings, and new patient value.

Performance & Reporting

marketers organizing SEO strategy for client

Partner with a growth-focused  orthodontic marketing agency 

Talk to Our Orthodontic Marketing Experts

As a dedicated orthodontic marketing agency, we design and implement data-driven campaigns that build your reputation, attract your ideal patients, and convert consultations into cases.

The Orthodontic Marketing Agency That Grows Your Practice

AJ Oster’s outdated website design didn't inspire user confidence, and the navigation difficulty made it nearly impossible for engineers, procurement specialists, and designers to quickly find detailed specifications for metal products. 
 
The value proposition and CTAs were also not clearly articulated as is common with many other companies in their industry. 
 
These design and usability challenges undermined AJ Oster's authority and hindered their ability to connect effectively with their target B2B audience seeking specialized metal solutions.

Blacksmith Agency approached the redesign of AJ Oster’s website with a focus on modern and intuitive UI/UX principles. We strategically placed CTAs for lead generation and added features to improve engagement with their technical content. 
 
Our team re-envisioned the website with simplified navigation, logical product categorization, and an intuitive information architecture. This made it easier for clients to specify their needs and take action. 
 
Specifically, our solutions included: 
- Redesigning web layouts for clarity, ease of navigation, and optimal presentation of technical product information 
 
- Organizing the extensive website information logically (by metal type, form, alloy, application, etc.) to showcase expertise, build credibility, and facilitate efficient product discovery. 
 
- Implementing persuasive CTAs to encourage inquiries, sample requests, and direct contact with sales teams. 
 
- Consistent application of AJ Oster’s branding elements to create a professional and memorable brand impression. 
 
- Ensuring a fully responsive design across desktop, mobile, and tablet devices.

[+]118% More Engagement With Web Design | Case Study

+118% More Engagement With Web Design | Case Study

Though functional, Aptive Resources' existing website was structured in such a way that users found it difficult to navigate the website and find relevant information. 
 
Other than that, the former website struggled to capture and retain visitor attention. It also struggled to communicate the depth of Aptive’s capabilities and the brand’s unique value proposition. 
 
As a result, engagement on the website was minimal, and returning users were uncommon.

Blacksmith Agency engineered a strategic redesign of Aptive Resources’ website. 
 
We focused on clearly articulating the brand’s unique value proposition to federal agencies. We also worked to ensure a smooth user experience that builds confidence and drives engagement. 
 
Our web design solutions included; 
- Restructuring the website to aid smoother navigation 
 
- Translating Aptive’s complex offers into simple, concise language 
 
- Designing a clean and professional website 
 
- Spotlighting client success stories and awards proving expertise 
 
- Ensuring a fully responsive design to guarantee cross-device compatibility

Boosting User Engagement by 270% With Web Design

corporate Brand Consultants discussing Aptive

+270% Engagement Time With Web Design | Case Study

The Arc of Northern Virginia's website serves a diverse group with unique needs and goals. 
 
Thus, information on the website needed to be organized so visitors could find relevant content quickly. However, its analytics suggested that users were leaving quickly without seeing the information they sought. 
 
This meant that the website’s design and information architecture were a barrier to the brand’s goals rather than a support.

Blacksmith Agency focused on creating a user-centric web design that prioritized accessibility and clearly communicated The Arc of Northern Virginia's mission. 
 
The goal was to create a warm and highly functional digital space for every visitor. 
 
Our web design solutions included: 
 
- Conducting extensive user journey mapping. 
 
- Developing an intuitive information architecture to organize available content. 
 
- Implementing an accessible and inclusive design. 
 
- Creating a clean visual design that reflects the organization's mission 
 
- Integrating clear and prominent calls-to-action throughout the site. 
 
- Ensuring a fully responsive design and cross-browser and device compatibility

How Web Design Boosted Engagement by +335%

+335%

-23%

+335% Engagement with Web Design | Case Study

See Our Results

 We ensure your practice appears at the top of Google Maps and local search results when potential patients search for "braces near me" or "Invisalign." This includes optimizing your Google Business Profile to attract local families and individuals.

Local SEO for Orthodontists

We ensure your practice appears at the top of Google Maps and local search results when potential patients search for "braces near me" or "Invisalign." This includes optimizing your Google Business Profile to attract local families and individuals.

Paid Advertising (PPC & Social)

We design professional, user-friendly websites that educate potential patients, showcase before-and-after smile galleries, build trust, and make booking a consultation effortless.

Custom Website Design 

We showcase the human side of your practice. Through engaging social media content, blog posts, and patient video testimonials, we build a trusted community around your brand and highlight the life-changing results you provide.

Content & Social Media Marketing

We help you manage your online reputation and encourage your happy patients to leave positive reviews. 

Reputation Management

Our Specialized Orthodontic Marketing Services

Cherice McGowan is the visionary CEO and co-founder of Blacksmith Agency, where she leads the company with a focus on innovation, client satisfaction, and team empowerment. Outside of work, Cherice is an exceptional cook, known for crafting delicious meals that bring her family together, and enjoys unwinding with a perfectly mixed Long Island Iced Tea. Her dedication to both her business and her family fuels her leadership and success.

Cherice McGowan

Dave McGowan is the co-founder and President of Blacksmith Agency, where he drives strategic vision, leadership, and innovation across the company. With a focus on client relationships and business growth, Dave has helped establish Blacksmith as a trusted leader in web design and development. With a passion for building exceptional digital experiences, Dave has grown Blacksmith into a leading agency known for its creative and technical expertise. Outside of work, Dave enjoys playing Mario Kart with his kids, crafting the perfect pizza, and volunteering with his church, balancing his professional and personal passions.

Dave McGowan

As our Marketing and Partnership Specialist, Fabianna ("Fabi") builds strategic alliances and amplifies brand presence. With a focus on strengthening partner relationships and expanding market reach, she drives initiatives that enhance Blacksmith's growth and visibility. A fashionista at heart, Fabi enjoys exploring the latest beauty and clothing fashions. She is equally passionate about Carpaccio pizza and Thor, her Yorkie Terrier.

Fabianna Lopez

Geoff is our Director of Business Development in the Blacksmith forge, where he leads the BDR and sales operations teams. He helps facilitate all client outreach, drives growth strategies, and fosters long-lasting partnerships. His ability to identify new opportunities and align services with client needs has been integral to Blacksmith's continued success. Outside of work, Geoff is always on the move, whether it’s playing sports, catching live concerts, or exploring new destinations around the world.

Geoff Petersen

Joel is a UI/UX Graphic Designer at Blacksmith Agency, where he blends creative design with user-centric solutions to craft visually stunning and intuitive digital experiences. His expertise in design principles and passion for innovation ensure that every project enhances both aesthetics and functionality. Outside of work, Joel is an avid creator of digital art and loves indulging in fresh sushi while exploring the vibrant food scene in downtown Scottsdale.

Joel Gobin

Kara Akers is the Team Lead Project Manager at Blacksmith Agency, overseeing project timelines, resources, and client expectations to ensure successful delivery. Her ability to lead and mentor her team ensures the agency consistently meets and exceeds goals. Outside of work, Kara loves living in Florida and cherishes spending quality time with her family, making the most of the sunshine and outdoor activities.

Kara Akers

Hear directly from clients we’ve worked with. 

Director Web Strategy & Optimization, Cision

Alyssa Wilson

VP of Marketing, Protos Security

Former Senior Marketing Director

Forged Partnerships. Proven Results.

See the Impact

View All Case Studies

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

More Leads, Better UX

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.

Optimized for Speed

Average Monthly Leads

0 → 31

Page Load Speed

4.5s → 0.6s

Tianma’s Website Redesign by Blacksmith Agency

Reimagined by Blacksmith

Tianma's Website Redesign

We focus on building brand awareness and generating a strong initial flow of new patients to establish your presence in the community quickly

New & Startup Practices:

We implement strategies to increase market share, improve profitability, and build a powerful brand that can support expansion or multiple locations.

Established & Growing Practices

We design targeted campaigns to attract high-value cases like adult braces, surgical orthodontics, or premium aligner brands like Invisalign.