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Leading Orthodontic Marketing Agency

As an orthodontic marketing company, we design and implement data-driven campaigns that build your reputation, attract your ideal patients, and convert consultations into cases.

5.0
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Based on 16 Reviews
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5.0
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Based on 8 Reviews
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Trusted by Startups, Scaleups, and the Fortune 500

With clients spanning hundreds of niche industries, BSA is the orthodontic marketing agency that helps startups quickly become global enterprises through high-impact websites and performance-driven marketing.

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Our Specialized Orthodontic Marketing Services

We provide a complete suite of orthodontist marketing services designed to build your brand and keep your schedule full.

Branding

We help your practice build a strong, trusted local brand that differentiates you from corporate dental chains and other competitors in your market.
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UI/UX Design

We create a seamless user flow, boosting user experience and contributing to greater conversion.
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Local SEO

We ensure your practice appears at the top of Google Maps and local search results when potential patients search for “braces near me” or “Invisalign.” This includes optimizing your Google Business Profile to attract local families and individuals.
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Paid Advertising

We run efficient orthodontic advertising campaigns on Google and social media platforms like Instagram and Facebook. Our ads are designed to reach high-value prospects actively seeking treatment, driving immediate consultation requests.
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Custom Website Design

We design professional, user-friendly websites that educate potential patients, showcase before-and-after smile galleries, build trust, and make booking a consultation effortless.
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Responsive Design

We ensure your website provides a seamless experience on mobile devices, where the majority of parents and patients conduct their research.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Orthodontic Marketing Process

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1. Analysis & Strategy

Discovery & Goal Setting: We start by understanding your practice’s unique strengths, patient demographics, and growth objectives, from increasing new starts to promoting high-margin services.

Local Market & Competitor Analysis: We analyze your local competition and the specific search behavior of potential patients in your area to identify the most effective marketing channels and messaging.

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2. Campaign Development & Launch

Strategic Campaign Build: We build out your campaigns, whether it’s optimizing your website for local search, writing targeted ad copy, or creating engaging social media content.

Technical Setup & Activation: We ensure all tracking, analytics, and lead forms are perfectly in place. We then launch your campaigns, closely monitoring initial performance.

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3. Optimization & Reporting

Continuous Performance Optimization: We actively manage your campaigns, testing ad variations, refining targeting, and optimizing bids to improve your return on investment and lower your cost per new patient.

Transparent ROI Reporting: You receive clear, monthly reports that show you exactly how your marketing budget is performing, tracking key metrics like cost per lead, consultation bookings, and new patient value.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your New Award-winning Orthodontic Marketing Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading orthodontic marketing company.

Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025

Why Blacksmith

Built in the Forge. Proven in the Market.


Right Place – meet Right Time. We help your practice appear where your customers are actively searching, whether that’s on Google, Meta, LinkedIn, or Bing.


We help crystallize your visual brand and messaging so it communicates your expertise and compassionate care, giving prospective patients the confidence to schedule a consultation.


What happens after the click? As a full-service orthodontic marketing agency, we help your brand design websites and campaigns through the channels that best resonate with your prospective clients and turn your online traffic into a steady stream of new patients.


We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.


Need to add a new patient testimonial or a staff bio? We build your website on a user-friendly platform so your office staff can make quick updates without technical help.


We understand the importance of professionalism in healthcare. As a top orthodontic marketing agency, our campaigns are ethical, informative, and compliant with advertising standards.

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Contact Us

Talk to Our Orthodontic Marketing Experts

Find out if Blacksmith can be a fit for your orthodontic marketing service.

Industries We Serve

Our expertise spans a diverse range of industries, including:

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eCommerce

Cut through the noise of the crowded online marketplace industry. We develop smart digital marketing strategies that help eCommerce businesses stand out. Our services focus on boosting traffic, improving conversion, and maximizing sales.
healthcare industry

Healthcare

We help healthcare providers enhance their online visibility through compliant and data-driven strategies. This empowers them to build patient trust and connect with their communities.
hotel industry

Hospitality

We help hotels, restaurants, and venues attract and retain guests. We do this by developing strategies that creatively combine local SEO, social engagement, and reputation management.
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SaaS

Crafting websites that showcase innovation and technical prowess. We partner with tech brands to deliver platforms that push digital boundaries. These platforms are sleek and scalable, always ready to adapt to tech advancements and market trends.
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Finance

Our digital marketing strategies help banks, fintech startups, and financial services firms establish authority, drive engagement, and attract high-value clients. We empower businesses to build trust and credibility in the financial industry.
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Real Estate

We create digital strategies that help real estate agents, developers, and brokers connect with buyers and sellers. Our services support everything from property listings to lead generation. Our targeted approach enhances visibility and accelerates sales.

Blog

Iron & Insight

Frequently Asked Questions


While paid advertising can generate leads within the first month, a comprehensive orthodontic marketing strategy typically begins to show significant, consistent results in new patient growth within 3-4 months as SEO and brand-building efforts take hold.


We use precise targeting on platforms like Google and Facebook to reach adults with higher disposable income who are actively researching cosmetic dental solutions. Our ad copy and landing pages are specifically designed to speak to their motivations and concerns.


As an orthodontic marketing company, we understand the importance of professionalism. All of our marketing materials are designed to be informative, tasteful, and compliant with advertising standards for healthcare professionals, reflecting the high quality of your clinical care.


A general agency may not understand the nuances of patient acquisition or the value of a new case start. As a dedicated orthodontist marketing agency, we know the specific strategies, keywords, and channels that work for practices like yours, which leads to a better ROI.


We implement advanced tracking to follow a user from their first click to a submitted consultation form. By tracking the cost per lead and knowing your average case value, we can provide clear reports that calculate the direct ROI from your marketing budget.


Getting started is easy. The first step is to reach out using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“We worked with Blacksmith on the redesign and launch of our new website. The team at Blacksmith is responsive, knowledgeable and collaborative. I recommend them for your digital marketing partner!”

Kim Thompson

Director of Marketing, GeminiBio
“The Blacksmith digital team is really terrific. They are experts in their field, and I can depend on them for the right guidance. They know their products and they know websites. Highly recommend.”

Toni Valenti

Director of Marketing, New York County Lawyers’ Association
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI