37 Best WordPress Themes in 2025 [Free & Paid]

Finding the best WordPress themes for your brand can be difficult with the thousands of themes out there today.

With WordPress powering more than 43.5% of all websites online, it’s no wonder why there are so many themes out.

After searching and testing different themes, we found our top 37 best WordPress themes of this year. They all serve a specific purpose and come with different features to facilitate the building process.

Below, we’ll provide you with a brief explanation of what makes each theme good, alongside what features and pros and cons it has.

We will include the pricing, if any, and how easy it is to set up compared to other WordPress themes.

Let’s begin.

Our Top 37 Best WordPress Themes Of This Year

1. SeedProd Pro

While this might be considered cheating due to how this is a theme builder, we thought it was so good that we’d add it here anyway.

When it comes to sheer loading speed, SeedProd is by far one of the best WordPress themes. It doesn’t add unnecessary clutter that would otherwise slow down your website.

All while letting you customize to your heart’s content with zero coding knowledge.

Being able to create a full-blown website without a single line of code is impressive enough, but making it perform well too is amazing.

SeedProd’s best features are:

• Easy-to-use drag-and-drop builder.

• Customizable with no coding knowledge.

Pros

• No coding experience is needed..

• Easy to integrate different plug-ins into your website.

Cons

• Needs the pro version if you want to use the theme builder.

• Needs the elite version if you want any sort of eCommerce integration.

Pricing: Since we’re only talking about themes in this article, we’ll only include the $199 per year plan for the Pro version.

2. Kadence

Kadence is a blazing-fast WordPress theme that uses AI to facilitate both the building and integration process of theme customization.

Kadence’s best features are:

• In-depth header and footer builders for easy customization.

• Integration with most of the important business plug-ins.

• Beginner-friendly templates with AI Starter Templates.

Pros

• Easy to use even if it’s your first time creating a website.

• The integrated AI assistant can help guide you through the process of building your website.

Cons

• Can be expensive compared to other alternatives.

• Not as customizable as the other options on the list.

Pricing: Kadence offers two plans at the moment. The only one we can recommend is the Plus version since it offers all the tools needed to create a good-looking website. The Plus version is priced at $169 per year.

3. Hestia

Hestia is often seen as one of the best WordPress themes due to its minimalist design and ample features.

Its best features are:

• Big template library for you to choose from.

• Simple-to-use page builder.

Pros

• Templates look amazing with little to no editing.

• Solid integration with most eCommerce and WordPress plugins.

Cons

• Can be a bit expensive if you want the best features available.

• Not as beginner-friendly if you want to completely customize your website.

Pricing: Hestia is free to download, but some features are locked behind the personal plan that costs $139 per year. If you want access to all the business-related features, then you’ll need to pay $199 per year instead.

4. Bard

Bard is a minimalist WordPress alternative theme that offers a good-looking template with solid features and integrations.

Bard’s standout features are:

• Intuitive design.

• Infinite widget areas.

• eCommerce integration.

Pros

• You can preview any customization done in real time.

• Complete integration with WooCommerce.

Cons

• Lacks some integrations that are standard for most themes.

Pricing: Completely free.

5. PopularFX

PopularFX uses a visual page builder to make the whole design process a lot easier and more streamlined compared to the alternatives.

PopularFX’s most useful features are:

• Live editing.

• Drag-and-drop system.

Pros

• Easy to use

• Despite having paid options, the free version works extremely well.

Cons

• It can be a bit restrictive when customizing if you want something specific outside of the drag-and-drop system.

Pricing: Most of its features are available for free. If you want extra customizability and integrations, then you’ll need the professional version, which costs $89 per year.

Want a similar WordPress theme for your brand but don’t know where to start? Let us help.

6. Astra

Astra is the best WordPress theme that excels at more than just looks.

While it might be harder to get into compared to other themes on the list, the overall benefits you get are worth the time investment.

Astra’s best features are:

• WooCommerce compatibility

• In-depth header and footer builder

Pros

• Compatibility with different page builders, such as Elementor.

• Lightning-fast load times

Cons

• It can be a bit complicated to understand and use compared to other WordPress themes.

Pricing: Astra offers a free plan if you want to learn more about their theme and how it works. If you want to get access to all Astra’s features, then you’ll have to pay $149 for the business toolkit plan.

7.  Oshine

Oshine offers dozens of amazing themes for you to choose from and customize to your heart’s content.

Its best features are:

• Great-looking parallax scrolling animations

• Pre-built pages for you to add and customize.

Pros

• Great-looking animations

• Easy to use and edit.

Cons

• Not as customizable as other alternatives.

• Some pre-built samples can be a bit generic.

Pricing: One-time payment of $69.

8. Hitchcock

This WordPress theme is the go-to theme for designers, photographers, and creatives in general. It offers an easy way to display your work in a nice and aesthetically pleasing way.

Some of Hitchcock’s best features are:

• Complete image gallery support.

• Snappy and intuitive design

Pros

• Infinite scroll lets you showcase all your work on one page.

• Easy to use.

Cons

• It is very hard to customize apart from simple changes like colors and images.

Pricing: Completely free.

9. Botiga

Botiga is one of the best WordPress themes if you’re looking for a sleek and modern-looking theme for your WooCommerce store.

Some of Botiga’s best features include:

• Search functionality.

• Different cart and checkout styles to suit your brand’s aesthetic.

Pros

• Easy to showcase your products.

• Customizable filters for customers.

Cons

• Can be a bit too simplistic and basic.

• Doesn’t offer as many customization options as other themes.

Pricing: If you want all the main features Botiga offers, then you’ll need the professional plan, which costs $119 per year.

10. Storefront

Created by the developers at WooCommerce, Storefront is a fantastic and easy-to-use theme that provides deeply rooted integrations with WooCommerce.

Storefront offers amazing features such as:

• Advanced SEO settings.

• Complete WooCommerce integration.

• Different ways to customize your website.

Pros

• Easy to set up.

• Multiple areas for widgets.

Cons

• It can be a bit difficult to customize.

• Only integrates with WooCommerce for eCommerce.

Pricing: Storefront is completely free.

11. Hueman

Hueman is considered one of the best WordPress themes due to how easy it is to set up your eCommerce shop with it.

This theme offers some features, such as:

• You can preview your changes live.

• Complete WooCommerce integration.

• Responsive design on any device.

Pros

• Unlimited widget areas

• Footer and header ads

• Flexible layout options

Cons

• Only works with WooCommerce.

• Can feel a bit generic with how popular it is.

Pricing: Completely free.

12. Hemingway

Hemingway is a WordPress theme created and developed with bloggers in mind by the WordPress community.

Some of Hemingway’s best features are:

• Creative parallax scrolling effects

• Responsive design on all devices.

• Complete integration with Gutenberg.

Pros

• Easy to customize.

• Four post format support.

Cons

• Can look a bit simple and basic if not customized properly.

Pricing: Hemingway is a free WordPress theme.

13. Albatross

Albatross is the go-to property management WordPress theme. With this theme, you can make use of a popular property and hotel booking plugin called MotoPress.

Albatross has some interesting features, such as:

• Complete property management, payments, and booking integrations.

• Full access to Stratum for maps, images, and animations.

• 100% compatibility with Elementor’s page builder.

Pros

• Unlimited properties and bookings

• Custom search filters

• Booking calendar

Cons

• The theme only fits businesses in the online travel industry.

• Can be a bit complicated to set up.

Pricing: Albatross is free, but you’ll have to pay for its recommended plugins if you want all of its functionalities.

14. Salient

Salient is one of the best WordPress themes on this list due to how customizable it is.

Some of its best features are:

• AJAX search

• Cascading images

• Fully animated page transitions.

Pros

• Easy to use

• Lifetime updates

• SEO optimized

Cons

• It lacks Gutenberg integration.

• Can be a tad slow to load if you add all the animations and features offered.

Pricing: One-time payment of $60

15. OceanWP

OceanWP is a multipurpose WordPress theme that aims to help both beginners and seasoned coding experts create amazing websites.

Some of OceanWP’s best features are:

• Hundreds of different font styles to choose from.

• Very responsive design, no matter the devices.

• 24/7 support for premium users

Pros

• Can be completely modified with code.

• Gets regular accessibility updates.

Cons

• If you want to fully customize it, you’ll need some coding knowledge.

• Can be a bit hard to navigate and understand.

Pricing: OceanWP is free to use but offers all its features with its premium subscription option at $89.

16. Blocksy

Blocksy is a WordPress site that uses React components to offer better customization options.

This WordPress theme has some nice features such as:

• Complete WooCommerce integration.

• Full Gutenberg integration.

• In-depth layout options.

Pros

• Dark mode option

• Lightning-fast loading times.

Cons

• React can be a bit complicated to get into.

Pricing: You can download for free, but to use all its features, you’ll need to pay for the business plan that costs $99 per year.

17. The7

We love this theme and it’s why we added it to our best WordPress themes list for this year. Often seen as the best theme for business owners looking to sell their products online, The7 is a fantastic option for any brand looking for a solid theme.

The7 offers some amazing features such as:

• In-depth website builder.

• Complete integration with WooCommerce.

• 60+ handcrafted demo websites.

Pros

• 24/7 support for premium users.

• Full compatibility with Elementor.

Cons

• None

Pricing: A one-time payment of $39.

18. Flatsome

Flatsome is the perfect WordPress theme for business owners who want a no-coding experience when creating their website.

This WordPress theme offers some nice features, such as:

• Fully customizable layouts and sections.

• Easy-to-use drag-and-drop builder.

Pros

• Complete WooCommerce integration.

• Different theme demos that you can use as inspiration.

Cons

• It’s easy to find websites using the same theme due to their popularity.

Pricing: A one-time payment of $59

19. GeneratePress

GeneratePress is one of our favorite freemium options on this list due to its fast loading times and accessibility features.

This WordPress theme offers some interesting features, such as:

• 95%+ PageSpeed scores

• Layout options with full customization.

Pros

• Great third-party plugin capacity.

• More than 25 languages available.

Cons

• The block-based page builder might be a bit complex at first.

Pricing: While you can use GeneratePress for free, most of its best features and options are locked behind their $59 yearly subscription.

20. Divi

Divi is a two-in-one website builder and WordPress theme. It lets both complete beginners and seasoned coders create amazing websites in little to no time.

Some of Divi’s best features are:

• Huge layout template library.

• In-depth drag-and-drop builder .

Pros

• Full control over your custom CSS.

• Visual editor

Cons

• While it can be beginner-friendly, most of its best features are for people with coding experience.

Pricing: Divi offers two different plans. The basic plan for $89 per year offers most of the features you’ll need. The pro version is $277 per year and offers all the features it provides and gives you a premium support line in case something isn’t working properly.

Found the perfect WordPress theme for your brand but don’t want to build it yourself? We can help.

21. Newspaper

This WordPress theme is the go-to theme for magazines and brands that need a dedicated blog page.

Newspaper offers a series of great beginner-friendly features, such as:

• No coding knowledge is needed to make this theme look great.

• YOAST SEO compatibility for easier SEO management.

• Full compatibility with Gutenberg.

Pros

• Beginner friendly.

• Full integration with WooCommerce.

Cons

• Lack of customization.

• Page loading times can be a bit slow if you don’t optimize correctly.

Pricing: A one time payment of $59.

22. Sydney

Sydney is in this best WordPress themes list for a reason. This WordPress theme is an amazing option for small businesses and freelancers trying to showcase their products or services in a professional way.

Some of Sydney’s best features are:

• Complete compatibility with most page builders.

• Full WooCommerce compatibility.

Pros

• Great template library to get you started.

• A lot of different fonts and color presets.

Cons

• Not as customizable as the other options on the list.

• Lacks many integrations that are usually found on similar themes.

Pricing: You can use Sydney for free or pay $79 for a personal plan or $149 for a professional plan.

23. Uncode

Uncode is the perfect WordPress theme for creatives trying to showcase and sell their content.

Some of Uncode’s best features are:

• Zero coding knowledge is needed..

• Responsive layouts.

Pros

• WooCommerce ready.

• It provides an in-depth grid system..

Cons

• Can be a bit simplistic for creatives trying to show their work in a more interesting way.

Pricing: A one-time payment of $59.

24. Ultra

Ultra is a fantastic multipurpose WordPress theme that offers beginners an easy way to create their own website.

Some of Ultra’s best features are:

• Drag-and-drop element placement tool

• 60 pre-made layouts

Pros

• Very flexible

• Easy to use

• WooCommerce integration

Cons

• Website load times can be a lot slower than the alternatives if not properly optimized.

Pricing: Ultra offers several plans, the basic plan costing $59 and offering some features, while the master club plan costs $89 and gives you all of their features.

25. Enfold

Enfold is a fully responsive WordPress theme that works perfectly for both small businesses and freelancers trying to showcase their portfolio.

Some of Enfold’s best features are:

• AJAX instant search integration

• Advanced header options

Pros

• Full WooCommerce compatibility

• Fully responsive on all mobile devices.

• Unlimited portfolio pages.

Cons

• Might not be suited for bigger businesses with a more extensive line of products.

Pricing: One-time payment of 59%

26. Total

Total is one of the best WordPress themes on this list due to how versatile it can be with the right customization.

Some of Total’s best features are:

• Built-in demo importer.

• Custom parallax image row backgrounds.

• Full CSS framework.

Pros

• SEO ready.

• Developer friendly.

• Highly customizable.

Cons

• Hard to fully utilize without any coding knowledge.

Pricing: One-time payment of $59

27. Zakra

Zakra is on this best WordPress themes list due to how good its pre-built demos are, including the free ones.

It has some very good features for both beginners and seasoned coders alike:

• Fully compatible with the Elementor page builder.

• Responsive design on every device.

• Complete Gutenberg compatibility.

Pros

• WooCommerce ready.

• Amazing pre-built demos.

Cons

• Can be a bit hard to get into with all the features and options.

Pricing: Zarka’s pro plan starts at $69 per year, and you can usually find it on sale if you want to save a bit more.

28. Flash

Flash is one of the most adaptable WordPress themes on this list. It lets you customize themes and ideas to fit your brand’s look and feel.

Some of its nicest features are:

• Lightning-fast website loading speeds.

• Click demo import for fast customization and editing.

Pros

• Optimized with SEO in mind.

• Easy to customize and edit.

Cons

• It can feel a bit restrictive at times.

Pricing: An annual payment of $69, but it can be found on sale for $52 pretty regularly.

29. Neve

Neve is the best mobile-first WordPress theme on this list. Not only is it easy to set up, but it has hundreds of starter templates to help get you started.

Some of Neve’s best features are:

• In-depth header and footer customization.

• Full compatibility with Elementor .

Pros

• Easy to use.

• Multiple website layout options.

• Mobile-first design approach.

Cons

• None.

Pricing: You can use Neve for free, but you lose out on a lot of features that make it good. If you want access to all its features, then we recommend the business plan, which costs $149 per year.

30. Vantage

Vantage is a free WordPress theme that is made and built around SiteOrigin’s page builder. This makes it easy to drag and drop different sections of the theme with one quick action.

Some of Vantage’s best features are:

• Complete CSS editor.

• Different layout options.

Pros

• Fully compatible with WooCommerce.

• Beginner friendly.

Cons

• Might lack customization options for seasoned coders who want a more hands-on approach.

Pricing: Vantage is completely free to use.

31. Inspiro

Inspiro is a WordPress theme created for photographers and editors looking to showcase their portfolios in an attractive and professional way.

Some of Inspiro’s coolest features are:

• Different Elementor templates to choose from.

• Hundreds of different fonts and color options.

Pros

• Easy way to import demo content.

• Video integration.

Cons

• Might not be a good theme for brands looking to sell dozens of products.

Pricing: Inspiro can be used for free, but we recommend upgrading to the premium version for $79 per year.

32. KnowAll

KnowAll is the best WordPress theme for documentation-heavy companies that need a lot of pages to showcase and explain their information.

Some of the best features of KnowAll are:

• Seamless integration with Heroic KB.

• Responsive design on all devices.

Pros

• No coding knowledge required.

• User friendly and intuitive.

Cons

• Only good for knowledge bases. Hard to make work as an eCommerce shop.

Pricing: KnowAll is a part of the Heroic KB purchase as an add-on. The plan starts at $149.50 per year.

33. Eclipse

Eclipse is a WordPress theme with personal blogs and photography in mind.

Some of the best features that this theme has are:

• An Instagram image carousel.

• Featured slideshow.

Pros

• Very easy to use.

• Perfect for freelancers.

Cons

• Not suitable for brands selling a product.

• Very simplistic.

Pricing: A one time payment of $69.

34. Authority Pro

Authority Pro is perfect for businesses looking to create a professional-looking online store for their brand.

This WordPress theme has some interesting features, such as:

• Fully supports WPForms.

• One-click theme setup.

• Genesis framework.

Pros

• Complete Gutenberg support.

• Mobile responsive.

Cons

• You can only get it while buying Genesis Pro, which is expensive.

Pricing: Unfortunately, the only way for you to get Authority Pro is by buying the Genesis Pro bundle which costs $360 per year.

35. Meridian Fitness

Meridian Fitness is the perfect WordPress theme for gym owners looking to showcase their gym and make it easy for customers to find them.

This WordPress theme offers some good features such as:

• Custom pages for trainers and fitness classes.

• Easy-to-use demo content importer.

Pros

• Very easy to use.

• No coding knowledge required.

Cons

• Lacks customization options.

Pricing: One time payment of $59.

36. Essence Pro

Essence Pro is one of the best WordPress themes for wellness, health, and lifestyle niches.

Some of its best features are:

• Full WPForms integration.

• Atomic Blocks integration.

Pros

• A lot of customization options.

• It supports WooCommerce .

Cons

• Part of the Genesis Pro bundle, which is expensive.

Pricing: Unfortunately, the only way for you to get Essence Pro is by buying the Genesis Pro bundle which costs $360 per year.

37. Virtue

Virtue closes our list of the best WordPress themes, and it’s here for a reason. This WordPress theme is the perfect theme for portfolio websites with a bit of eCommerce integration on the side.

Some of Virtue’s best features are:

• A simple boxed layout.

• In-depth header customization.

Pros

• Full WooCommerce integration.

• Easy to use.

• No code knowledge required.

Cons

• Can feel a tad bland and simple if not customized properly.

Pricing: Completely free.

Get The Perfect Custom WordPress Design With Blacksmith

Trying to find the best WordPress theme for your business can be difficult with how many things you have to consider.

But don’t worry; with Blacksmith, you can let us do all the heavy lifting so you can focus on other aspects of your business.

As a Full-Service WordPress Web Development agency, We will provide your business with all the important plugins and integrations it needs to thrive in 2025.

All while showing you our progress every step of the way.

Still unsure if you should take the plunge? Let’s set up a call and discuss it further.