Find out if Blacksmith can be a fit for your next digital initiative!

Contact Us

Data Policy

Terms & Conditions

Case Studies

Services

Contact

Chicago

L.A.

Explore Our Projects

{{Thank you!}} 
We will be in contact soon!

John Schwarberg

Cision

Christine Pearsall

Tempo Automation

Sarah Ferguson

Vacation Condos

What Our Clients Are Saying!

While you are waiting, feel free to look around our website and explore our projects!

About

Blog

Careers

Facebook

Dribbble

LinkedIn

Blacksmith Agency

The best platform (e.g., Shopify, WooCommerce) depends on your specific needs, catalog size, and future goals. As a top B2C website design agency, we&#8217;ll consult with you to recommend the perfect solution for your brand.

1. Which eCommerce platform is best for my B2C business?

Yes. While our core focus is B2C web design, we also offer comprehensive branding services to ensure your entire online presence is cohesive and beautiful.

2. Can you help with branding?

We prioritize user experience (UX) in every project. Through intuitive navigation, clear product layouts, and a frictionless checkout process, we design sites that are a joy to use, which leads to higher conversion rates.

3. How do you make sure the website is easy for customers to use?

The timeline depends on the project&#8217;s complexity and the number of people who will be working on it.  We work efficiently to get your products to market in time and without sacrificing quality. We will also provide a detailed project plan after our initial discovery and strategy phase with your team.

4. How quickly can we launch our new online store?

A beautiful website is just the first step. We build every site with SEO best practices to help you get found on Google. We also provide strategic guidance and can offer ongoing digital marketing services, like SEO and PPC, to drive targeted traffic to your new store.

5. How will customers find my website after it's launched?

Top Web Design Company 2025 by Clutch

Top E-commerce Developer 2025 by Clutch

info@blacksmith.agency

(855) 255-7585

How would you like to contact us?

CONTACT US

As a collaborative B2C website design agency, Blacksmith Agency follows a proven 6-step process to bring your brand&#8217;s digital vision to life.

Our B2C Web Design Agency Process

Team, discussing how to create a digital marketing startegy

<h4>1. Discovery &amp; Audience Deep-Dive</h4>
We start by immersing ourselves in your brand, your products, and your target customer&#8217;s lifestyle. We analyze market trends to find your unique angle.
<h4>2. eCommerce &amp; Creative Strategy</h4>
We map out a clear strategy focused on your goals, whether it&#8217;s driving sales, building community, or launching a new product line.

Brand Immersion & Strategy

Coworkers talking about their company's eCommerce marketing plan

<h4>3. Visual &amp; UX/UI Design</h4>
Our team designs a stunning, intuitive, and emotionally resonant interface. We create visual mockups that embody your brand&#8217;s personality and are optimized for conversion.
<h4>4. eCommerce Development</h4>
We build your high-performance online store, integrating all necessary payment gateways, shipping logic, and marketing tools for a powerful B2C website design.

Creative Design & Development

person working on custom web design in a public cafe

<h4>5. Quality Assurance &amp; Testing</h4>
Before launch, we rigorously test every aspect of the user journey, from the homepage to the final thank you page, ensuring a seamless experience.
<h4>6. Launch &amp; Marketing Support</h4>
After a successful launch, we provide you with the training to manage your store. We can also provide ongoing marketing support to help you grow your brand.

Launch & Growth

marketers organizing SEO strategy for client

Design a B2C Website

Meet Our B2B Website Design Experts

As a creative B2C website design company, we build stunning, high-performing B2C websites that resonate with your audience, inspire loyalty, and drive sales from day one.

A B2C Website Design Agency That Turns Visitors into Clients

AJ Oster’s outdated website design didn't inspire user confidence, and the navigation difficulty made it nearly impossible for engineers, procurement specialists, and designers to quickly find detailed specifications for metal products. 
 
The value proposition and CTAs were also not clearly articulated as is common with many other companies in their industry. 
 
These design and usability challenges undermined AJ Oster's authority and hindered their ability to connect effectively with their target B2B audience seeking specialized metal solutions.

Blacksmith Agency approached the redesign of AJ Oster’s website with a focus on modern and intuitive UI/UX principles. We strategically placed CTAs for lead generation and added features to improve engagement with their technical content. 
 
Our team re-envisioned the website with simplified navigation, logical product categorization, and an intuitive information architecture. This made it easier for clients to specify their needs and take action. 
 
Specifically, our solutions included: 
- Redesigning web layouts for clarity, ease of navigation, and optimal presentation of technical product information 
 
- Organizing the extensive website information logically (by metal type, form, alloy, application, etc.) to showcase expertise, build credibility, and facilitate efficient product discovery. 
 
- Implementing persuasive CTAs to encourage inquiries, sample requests, and direct contact with sales teams. 
 
- Consistent application of AJ Oster’s branding elements to create a professional and memorable brand impression. 
 
- Ensuring a fully responsive design across desktop, mobile, and tablet devices.

[+]118% More Engagement With Web Design | Case Study

+118% More Engagement With Web Design | Case Study

Though functional, Aptive Resources' existing website was structured in such a way that users found it difficult to navigate the website and find relevant information. 
 
Other than that, the former website struggled to capture and retain visitor attention. It also struggled to communicate the depth of Aptive’s capabilities and the brand’s unique value proposition. 
 
As a result, engagement on the website was minimal, and returning users were uncommon.

Blacksmith Agency engineered a strategic redesign of Aptive Resources’ website. 
 
We focused on clearly articulating the brand’s unique value proposition to federal agencies. We also worked to ensure a smooth user experience that builds confidence and drives engagement. 
 
Our web design solutions included; 
- Restructuring the website to aid smoother navigation 
 
- Translating Aptive’s complex offers into simple, concise language 
 
- Designing a clean and professional website 
 
- Spotlighting client success stories and awards proving expertise 
 
- Ensuring a fully responsive design to guarantee cross-device compatibility

Boosting User Engagement by 270% With Web Design

corporate Brand Consultants discussing Aptive

+270% Engagement Time With Web Design | Case Study

The Arc of Northern Virginia's website serves a diverse group with unique needs and goals. 
 
Thus, information on the website needed to be organized so visitors could find relevant content quickly. However, its analytics suggested that users were leaving quickly without seeing the information they sought. 
 
This meant that the website’s design and information architecture were a barrier to the brand’s goals rather than a support.

Blacksmith Agency focused on creating a user-centric web design that prioritized accessibility and clearly communicated The Arc of Northern Virginia's mission. 
 
The goal was to create a warm and highly functional digital space for every visitor. 
 
Our web design solutions included: 
 
- Conducting extensive user journey mapping. 
 
- Developing an intuitive information architecture to organize available content. 
 
- Implementing an accessible and inclusive design. 
 
- Creating a clean visual design that reflects the organization's mission 
 
- Integrating clear and prominent calls-to-action throughout the site. 
 
- Ensuring a fully responsive design and cross-browser and device compatibility

How Web Design Boosted Engagement by +335%

+335%

-23%

+335% Engagement with Web Design | Case Study

See Our Results

We translate your brand's unique essence into a thrilling visual experience. Through stunning photography, engaging video, and compelling design, we make customers feel connected to your story.

Visual Storytelling & Branding

We build beautiful, easy-to-manage online stores on platforms like Shopify and WooCommerce. Our focus is on creating a seamless path to purchase, from product discovery to a frictionless one-click checkout.

eCommerce Solutions

Your customers are on their phones. We design every B2C website to be flawless and intuitive on mobile devices, with integrations that make sharing to social media effortless.

Mobile-First Design

Build trust and social proof by showcasing your customers' love for your brand. We integrate dynamic review platforms and user-generated content (UGC) galleries directly into your site.

User-Generated Content & Review Integration

Foster repeat business and create predictable revenue streams. We can set up and integrate powerful loyalty programs and subscription models to keep your customers coming back for more.

Loyalty & Subscription Program Setup

Our B2C Web Design Services

Cherice McGowan is the visionary CEO and co-founder of Blacksmith Agency, where she leads the company with a focus on innovation, client satisfaction, and team empowerment. Outside of work, Cherice is an exceptional cook, known for crafting delicious meals that bring her family together, and enjoys unwinding with a perfectly mixed Long Island Iced Tea. Her dedication to both her business and her family fuels her leadership and success.

Cherice McGowan

Dave McGowan is the co-founder and President of Blacksmith Agency, where he drives strategic vision, leadership, and innovation across the company. With a focus on client relationships and business growth, Dave has helped establish Blacksmith as a trusted leader in web design and development. With a passion for building exceptional digital experiences, Dave has grown Blacksmith into a leading agency known for its creative and technical expertise. Outside of work, Dave enjoys playing Mario Kart with his kids, crafting the perfect pizza, and volunteering with his church, balancing his professional and personal passions.

Dave McGowan

As our Marketing and Partnership Specialist, Fabianna ("Fabi") builds strategic alliances and amplifies brand presence. With a focus on strengthening partner relationships and expanding market reach, she drives initiatives that enhance Blacksmith's growth and visibility. A fashionista at heart, Fabi enjoys exploring the latest beauty and clothing fashions. She is equally passionate about Carpaccio pizza and Thor, her Yorkie Terrier.

Fabianna Lopez

Geoff is our Director of Business Development in the Blacksmith forge, where he leads the BDR and sales operations teams. He helps facilitate all client outreach, drives growth strategies, and fosters long-lasting partnerships. His ability to identify new opportunities and align services with client needs has been integral to Blacksmith's continued success. Outside of work, Geoff is always on the move, whether it’s playing sports, catching live concerts, or exploring new destinations around the world.

Geoff Petersen

Joel is a UI/UX Graphic Designer at Blacksmith Agency, where he blends creative design with user-centric solutions to craft visually stunning and intuitive digital experiences. His expertise in design principles and passion for innovation ensure that every project enhances both aesthetics and functionality. Outside of work, Joel is an avid creator of digital art and loves indulging in fresh sushi while exploring the vibrant food scene in downtown Scottsdale.

Joel Gobin

Kara Akers is the Team Lead Project Manager at Blacksmith Agency, overseeing project timelines, resources, and client expectations to ensure successful delivery. Her ability to lead and mentor her team ensures the agency consistently meets and exceeds goals. Outside of work, Kara loves living in Florida and cherishes spending quality time with her family, making the most of the sunshine and outdoor activities.

Kara Akers

Hear directly from clients we’ve worked with. 

Director Web Strategy & Optimization, Cision

Alyssa Wilson

VP of Marketing, Protos Security

Former Senior Marketing Director

Forged Partnerships. Proven Results.

See the Impact

View All Case Studies

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

More Leads, Better UX

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.

Optimized for Speed

Average Monthly Leads

0 → 31

Page Load Speed

4.5s → 0.6s

Tianma’s Website Redesign by Blacksmith Agency

Reimagined by Blacksmith

Tianma's Website Redesign

Creating trend-setting online boutiques with stunning lookbooks and seamless shopping experiences.

Fashion & Apparel

Building beautiful platforms that showcase product quality, feature tutorials, and foster a loyal community.

Beauty & Cosmetics

Designing mouth-watering websites for CPG brands that drive direct-to-consumer sales and tell a delicious brand story.

Food & Beverage

Crafting sleek, modern sites that highlight innovative features and make it easy for customers to purchase the latest tech.

Consumer Electronics & Gadgets:

Building aspirational lifestyle websites that inspire customers and make it easy to shop for their dream home.