Case Studies July 28, 2025

Comprehensive Web Development Boosts Page Load Speed

To launch with impact, Clear Inc Marketing needed a high-performance website. Blacksmith Agency’s web development delivered, slashing page load speed by 69.2% (to 2.0s), LCP by 53.8% (to 1.2s), and TTI by 84.4% (to 3.4s) compared to an audited industry benchmark. Read the full web development story.

About Clear Marketing

With web development, BSA improved the reliability, performance, and uptime of Clear Marketing

Today’s borrowers expect fast and smooth online experiences when exploring funding options. Madison Funding Partners understood this. However, its traditional website had an outdated structure that did not satisfy the modern user’s expectations and potentially cost valuable customers. To bridge this gap, the company partnered with Blacksmith Agency to develop Clear, an intuitive online lending platform capable of delivering the quick and seamless experience that online borrowers demand.

Services Rendered

Custom Web Development

We write clean, modern code to build your website from scratch, ensuring every feature and interaction works exactly as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Web Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Suboptimal Page Load Speed

The website suffered from slow overall performance, with a full page load speed of up to 6.5 seconds. This initial delay created a poor first impression and tested the patience of visitors simply waiting for the page content to appear.

Lack of Page Interactivity

The site’s Time to Interactive (TTI) was approximately 21.8 seconds. This meant that even after content became visible on the screen, users were unable to click, scroll, or interact with page elements for a frustratingly long period, rendering the site unusable.

Ineffective Engagement

The combination of slow load times and severely delayed interactivity meant that many visitors could not use the site effectively. This directly led to a high degree of user frustration as potential customers could not meaningfully engage with Clear Marketing’s services.

The Solution

Streamlining Codebase

Our experts cleaned and optimized the codebase for more efficiency. This was paired with advanced image and asset optimization techniques to reduce file sizes, creating a lean and lightweight foundation for a faster website experience.

Optimized Server-Side Processing

We improved the website’s performance by streamlining server-side processing to handle requests more efficiently. We also added modern browser caching strategies, which allow the browsers of repeat visitors to store key resources, enabling near-instantaneous load times on subsequent visits.

Strategic Rendering and Performance Testing

To improve perceived speed, we prioritized the loading of above-the-fold content loads first for the user. This entire optimization process was validated through rigorous and iterative performance testing to ensure peak technical performance was achieved.