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Case Studies

July 28, 2025

95% Increase in Completed Bookings Following a Custom Platform Development

Web Development, Hospitality

Online travel portal VacationCondos.com was struggling with a complex timeshare model that required syncing data across multiple external ERPs, creating a frustrating and inefficient booking process. A complete custom web development project focused on interactive property listings, a frictionless mobile booking engine, and a world-class account dashboard resulted in a 95% surge in completed bookings and a 50% reduction in booking-related support tickets.

About VacationCondos.com

With web development, BSA improved the reliability, performance, and uptime of Vacation Condos

VacationCondos.com is a premier online travel portal that connects property owners with families and individuals searching for vacation rentals across North America and the Caribbean. Their unique timeshare business model required a sophisticated, custom-built platform to manage complex, real-time data and provide a seamless, trustworthy user experience.

Services Rendered

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Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.
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Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.
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Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

The Challenge

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Complex Data and ERP Synchronization

The biggest hurdle was managing real-time property availability, pricing, and booking data. The system needed to constantly sync with multiple, disparate third-party ERP platforms, a technical challenge that the previous site could not handle effectively.
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An Inefficient Property Discovery Process

Due to the backend data issues, the user-facing search and discovery process was clunky and unreliable. It was difficult for consumers to find a rental that was the right fit for their needs, leading to frustration and high abandonment rates.
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A Lack of User Account Control

The modern traveler expects to manage their bookings seamlessly online. The previous system lacked the deep integration needed for a functional and empowering account dashboard, leading to a poor post-booking experience and increased support overhead

The Solution

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An Interactive and Intelligent Property Search

We developed an interactive property listing experience using best practices in predictive search, advanced filtration, and an integrated map. This new system makes it easy and enjoyable for consumers to find the perfect rental that fits their needs.

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Mobile-First Booking Engine

With analytics indicating most bookings came from mobile, we created a segmented, eCommerce-inspired conversion workflow. This provides users with a frictionless booking experience on smartphones and tablets, simplifying the path from discovery to confirmation.

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A World-Class User Account Dashboard

We developed a modern Account Dashboard that gives users complete control over their experience. This feature required deep, custom integration with a multitude of hospitality ERPs to allow users to manage their bookings, view history, and handle account details seamlessly.

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

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+95%

Increase in Completed Bookings

-50%

Reduction in Booking-Related Support Tickets

+70%

Increase in Pages per Session Per User
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Contact Us

Let’s Work Together

Find out if Blacksmith can be a fit for your next digital initiative!

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