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Case Studies July 28, 2025

How We Transformed Arc of Nova’s Website for Optimal Technical Performance

Web Development, Nonprofit

The Arc of Northern Virginia’s mission to serve its community was hindered by a website with severe performance issues that created barriers for users. A comprehensive web development project focused on speed and accessibility delivered a perfect 100% Page Speed Score and reduced load times by over 84%, ensuring their essential resources are now fast, reliable, and accessible to all.

About Arc of NoVa

With web design, BSA improved the reliability, performance, and uptime of Arc of Nova

The Arc of Northern Virginia’s mission to serve its community was hindered by a website with severe performance issues that created barriers for users. A comprehensive web development project focused on speed and accessibility delivered a perfect 100% Page Speed Score and reduced load times by over 84%, ensuring their essential resources are now fast, reliable, and accessible to all.

Services Rendered

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Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.
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Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.
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Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

The Challenge

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Slow Load Times

The website was plagued by extremely slow loading times and significant delays in rendering important page elements. This created a highly frustrating experience for users, particularly families who needed quick and efficient access to important information and support resources.
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Suboptimal Front End build

The front-end was developed using outdated frameworks and unoptimized code, resulting in compatibility issues across browsers and devices. Elements such as animations, layout responsiveness, and component reusability were limited, making maintenance difficult and reducing scalability for future updates.
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Text-Heavy Layout

The interface relied heavily on dense text blocks with minimal visual breaks or hierarchy. This led to cognitive overload and discouraged users from engaging with key information. The lack of visual storytelling, icons, and supporting imagery made the browsing experience feel static and less intuitive, especially for mobile visitors.

The Solution

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Lean and Efficient Codebase

Our development process started by removing all redundant and inefficient code from the website. By minifying and streamlining the foundational code, we created a lean, lightweight platform that was inherently faster and more stable.

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Optimized Asset and Script Delivery

We aggressively optimized all images and creative assets, using modern compression techniques to ensure they loaded quickly without sacrificing quality. We also audited and streamlined the loading of all third-party scripts to prevent them from slowing down the core user experience.

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Accelerated Server and Rendering Strategy

We improved the server’s response time and implemented efficient browser caching to accelerate data delivery. Also, we prioritized the loading of the most important on-page content, ensuring users could see and interact with vital information almost instantly

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

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100

Page Speed Score

-97%

Reduction in Largest Contentful Paint (LCP)

-84%

Reduction in Fully Loaded Time
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Contact Us

Let’s Work Together

Find out if Blacksmith can be a fit for your next digital initiative!

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