
Branding, Manufacturing
A comprehensive rebranding by BSA has reshaped Tianma America’s digital presence. The new, cohesive brand identity fueled a 158% increase in user engagement and an 87% surge in returning users. See more details
Tianma America is an innovative manufacturing company that produces advanced LCD and AMOLED display solutions that are integral to several high-tech industries. While their technological capabilities were industry-leading, their brand identity needed to project the same level of sophistication and leadership while also differentiating the brand from its competitors. Recognizing this, Tianma America engaged Blacksmith Agency to develop and implement a comprehensive branding initiative to align their external identity with their internal technological excellence.
To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.
Our process began with in-depth brand discovery sessions and a competitive analysis to identify key opportunities for differentiation. The research informed the development of a core brand strategy and messaging framework designed to communicate Tianma America’s technological leadership and value proposition.
We designed a sophisticated and modern visual identity system, including a refined logo, a corporate color palette, and professional typography. It was crafted to accurately reflect Tianma America’s position as an innovative leader in the display technology industry.
To ensure consistency and empower the client’s team, we created a comprehensive brand guidelines document. We then managed the strategic rollout of the new identity across Tianma America’s website and key marketing assets for a cohesive, unified, and impactful launch.
Delivering Measurable Impact
Our interventions yielded significant results for the brand.
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