Case Studies July 16, 2025

Branding Drives an Astounding +158% Engagement Rate

A comprehensive rebranding by BSA has reshaped Tianma America’s digital presence. The new, cohesive brand identity fueled a 158% increase in user engagement and an 87% surge in returning users. See more details

About Tianma

BSA’s comprehensive branding services made Tianma’s brand more distinct and engaging.

Tianma America is an innovative manufacturing company that produces advanced LCD and AMOLED display solutions that are integral to several high-tech industries. While their technological capabilities were industry-leading, their brand identity needed to project the same level of sophistication and leadership while also differentiating the brand from its competitors. Recognizing this, Tianma America engaged Blacksmith Agency to develop and implement a comprehensive branding initiative to align their external identity with their internal technological excellence.

Services Delivered

To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.

Brand Strategy

Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?

Creative Branding

This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.

UI/UX Design

We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.

Inconsistent Brand Messaging

The brand’s messaging did not consistently communicate the full scope of its advanced, tailored solutions across all digital channels. This left potential B2B clients with an incomplete understanding of Tianma’s true capabilities and value proposition.

Generic Visual Identity

Visually, the brand did not stand out or reflect its position as an innovative technology leader. The understated and somewhat dated aesthetic failed to capture the advanced, high-precision nature of their display products, creating a disconnect with their cutting-edge reputation.

A Fragmented Brand Experience

The combination of unclear messaging and a generic visual identity resulted in a fragmented brand experience, leading to shallow user engagement, as the website and other digital touchpoints failed to captivate or build a strong, memorable connection with its technical audience.

The Solution

Authentic Imagery

We replaced generic stock visuals with authentic, people-centered photography that reflects the organization’s culture and values. This shift added personality and credibility to the brand, helping users connect on a more human level.

A Sophisticated Brand Integration

We designed a modern visual identity system, including a refined logo, color palette, and professional typography and applied it across all sections of the site. This ensured a unified identity that strengthened recognition and trust, while eliminating the fragmented look of the old design.

Refined Brand Voice and Messaging

Headlines, subheadings, and calls-to-action were rewritten with a tone that is clear, confident, and aligned with the brand’s personality. This made the messaging more engaging and helped guide users seamlessly toward action.