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tianma america case study branding hero

Case Studies

July 16, 2025

Branding Drives an Astounding +158% Engagement Rate

Branding, Manufacturing

A comprehensive rebranding by BSA has reshaped Tianma America’s digital presence. The new, cohesive brand identity fueled a 158% increase in user engagement and an 87% surge in returning users. See more details

About Tianma

BSA’s comprehensive branding services made Tianma’s brand more distinct and engaging.

Tianma America is an innovative manufacturing company that produces advanced LCD and AMOLED display solutions that are integral to several high-tech industries. While their technological capabilities were industry-leading, their brand identity needed to project the same level of sophistication and leadership while also differentiating the brand from its competitors. Recognizing this, Tianma America engaged Blacksmith Agency to develop and implement a comprehensive branding initiative to align their external identity with their internal technological excellence.

Services Delivered

To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.

Brand Strategy

Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?

Visual Identity Design

This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.

UI/UX Design

We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.

The Challenge

Tianma America Challenge Image one

Inconsistent Brand Messaging

The brand’s messaging did not consistently communicate the full scope of its advanced, tailored solutions across all digital channels. This left potential B2B clients with an incomplete understanding of Tianma’s true capabilities and value proposition.
Tianma America Challenge Image two

Generic Visual Identity

Visually, the brand did not stand out or reflect its position as an innovative technology leader. The understated and somewhat dated aesthetic failed to capture the advanced, high-precision nature of their display products, creating a disconnect with their cutting-edge reputation.
Tianma America the challenge image three

A Fragmented Brand Experience

The combination of unclear messaging and a generic visual identity resulted in a fragmented brand experience, leading to shallow user engagement, as the website and other digital touchpoints failed to captivate or build a strong, memorable connection with its technical audience.

The Solution

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A Messaging Strategy

Our process began with in-depth brand discovery sessions and a competitive analysis to identify key opportunities for differentiation. The research informed the development of a core brand strategy and messaging framework designed to communicate Tianma America’s technological leadership and value proposition.

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A Sophisticated Brand Identity

We designed a sophisticated and modern visual identity system, including a refined logo, a corporate color palette, and professional typography. It was crafted to accurately reflect Tianma America’s position as an innovative leader in the display technology industry.

Tianma America the solution image three

Brand Guideline Development

To ensure consistency and empower the client’s team, we created a comprehensive brand guidelines document. We then managed the strategic rollout of the new identity across Tianma America’s website and key marketing assets for a cohesive, unified, and impactful launch.

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

tianma america the results image

+158%

Increase in the overall engagement rate

+113%

Growth in Engaged Sessions Per Active User

+87%

Surge in Returning Users
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Contact Us

Let’s Work Together

Find out if Blacksmith can be a fit for your next digital initiative!

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