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How Good Foods’ Branding Boosted Impressions and Engagement
Branding, CPG
Good Foods partnered with Blacksmith Agency to improve its identity. And the result was a 12.7% boost in engagement, an 18% increase in returning users, and a 16.2% growth in impressions.
About Good Foods
BSA’s comprehensive branding services made Good Foods’ brand more distinct and engaging.
Good Foods, a premium CPG brand focusing on delivering high-quality, nutritious, and organic food products like dips, guacamoles, and clean-label products, observed that its online presence could not capture its brand essence. Despite being well-known in retail, the brand lacked a distinct identity and voice capable of reflecting the quality and care behind its products. To bridge this gap, Good Foods collaborated with BSA to improve its brand positioning, craft a consistent voice, and ensure consumers could instantly recognize and connect with the brand across all touchpoints.
Services Delivered
To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.
Brand Strategy
Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?
Creative Branding
This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.
UI/UX Design
We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.
The Challenge
Overuse of Generic Stock Imagery
The landing page relied heavily on stock photos that lacked authenticity and didn’t necessarily reflect the brand’s uniqueness This weakened emotional connection with users and made the site feel interchangeable with competitors.
Lack of Branded Iconography
Icons used across the page were either missing or generic, offering no reinforcement of the brand’s personality. Without custom symbols or visuals, the site failed to create a distinct and memorable impression.
Poor Page Loading from Heavy Images
Large, unoptimized images slowed page performance, resulting in clunky load times and a broken first impression. This not only disrupted the user experience but also undermined the brand’s professionalism and credibility.
The Solution
Authentic, Brand-Aligned Imagery
We replaced generic stock photography with authentic visuals that better represented the brand’s story and audience. This shift created stronger emotional resonance, improved trust, and made the site feel uniquely tied to the brand.
Strong Brand Integration
We established a consistent color palette across the website and paired it with custom-designed icons to reinforce the brand’s personality. This unified design language improved recognition, built trust, and delivered a visually cohesive experience across all sections of the site.
Optimized Visuals for Performance and Experience
We reworked all images and graphic assets to be web-optimized without sacrificing quality. The result was a faster-loading, smoother experience that not only improved usability but also reflected the brand’s professionalism and attention to detail.
The Results
Delivering Measurable Impact
Our interventions yielded significant results for the brand.
+16.2%
Increase in brand impressions across digital channels.
+12.7%
Increase in Engaged Sessions Per Active User
+18%
Growth in Returning Users
Contact Us
Let’s Work Together
Find out if Blacksmith can be a fit for your next digital initiative!
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