Case Studies September 2, 2025

Increasing Returning Users by 20.9% with Branding

Leadership development experts Coaching Right Now had a brand that failed to convey their authority, resulting in low brand recall. A strategic rebrand focused on a new brand identity and cohesive messaging increased returning users by 20.9% and boosted direct traffic by 16.7%.

About Coaching Right Now

With branding, BSA improved the brand identity and messaging framework of Coaching Right Now

Coaching Right Now is a top-rated leadership development firm that helps businesses grow by equipping their leaders with the skills, confidence, and resilience to thrive in adversity. While their expertise was incontestable and their solutions were effective, their existing brand identity did not fully communicate their unique, multi-dimensional approach or effectively differentiate them in the professional training market.

Services Delivered

To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.

Brand Strategy

Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?

Creative Branding

This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.

UI/UX Design

We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.

A Disconnect in Brand Perception

With improperly loading page sections and visual bugs, the website suggested a lack of attention to detail. For a discerning corporate audience, this broken user experience created a negative brand perception of carelessness, directly undermining their claim of offering high-caliber, expert coaching.

An Undifferentiated Brand Identity

The use of generic icons, an amateurish color palette, and poor typography was a significant pain point, as it made them look indistinguishable from countless low-budget competitors. This generic appearance failed to communicate their unique value or justify their premium positioning.

Inconsistent Brand Voice

The website’s copy lacked a consistent and authoritative brand voice. The messaging was either too generic or filled with jargon, failing to clearly articulate their unique coaching methodology or unique value proposition.

The Solution

A Strategic Brand Messaging Framework

We held discovery sessions to identify their core value proposition and brand pillars. This became the foundation for a strategic messaging framework, which we then developed to articulate their uniqueness

A Professional Visual Identity

We overhauled the existing visual identity and designed a modern and professional brand identity. This included a new logo design, color palette, and typography to create a cohesive and memorable look that matched their premium service.

Cohesive Brand Rollout

To ensure consistency across all touchpoints, we guided the strategic rollout of the new brand assets across their digital channels. We also developed a comprehensive style guide to ensure long-term consistency.