Case Studies July 15, 2025

Targeted SaaS Branding Service Boosts Returning Users By +24%

Branding, SaaS

Discover how our expert branding service for SaaS transformed Cloud 9 Software, boosting repeat visits by 24% & attracting 18% more new users. Read full case study to discover our strategy.

About Cloud 9

BSA’s comprehensive branding services made Cloud 9’s brand more distinct and engaging.

Cloud 9 Software, a leading provider of cloud-based practice management solutions for orthodontics and pediatric dentistry, faced challenges common in the SaaS industry. The firm needed to stand out in a saturated market and communicate its value effectively, while ensuring a seamless user experience across all touchpoints. Cloud 9 partnered with Blacksmith Agency to elevate its branding and solve these challenges. By integrating the improved brand identity into the web design, optimizing the content, and building custom desktop and mobile layouts, we transformed Cloud 9’s online presence.

Services Delivered

To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.

Brand Strategy

Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?

Creative Branding

This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.

UI/UX Design

We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.

Outdated Brand Identity

Cloud 9’s website relied on dated layouts, muted colors, and inconsistent typography. While functional, the design failed to project the innovative, cloud-based software solution that Cloud 9 represents., making the brand appear less dynamic than its competitors and limiting its recognition among orthodontic practices.

Inconsistent Brand Messaging

The old site’s copy was overly technical and lacked a unified voice. Instead of clearly communicating Cloud 9’s innovative technology, the messaging felt generic. This inconsistency diluted the brand story and prevented prospective clients from immediately understanding Cloud 9’s unique value.

Limited Conversion Pathways

Calls-to-action on the old website were minimal and lacked prominence. Without bold, visible CTAs that embodied Cloud 9’s confident and forward-thinking brand voice, the site failed to guide users toward requesting demos or engaging further. As a result, brand presence online was passive.

The Solution

Holistic Digital Strategy

We developed an optimized digital strategy focused on SaaS growth, designed to differentiate the brand in a crowded market. This included a new content strategy to fill important informational gaps and communicate the unique value and benefits of their software solutions.

Improved UI/UX Design

Our team of experts created an enhanced UI/UX design focused on delivering an intuitive user experience. This involved revamping the website’s layout and information architecture to make it more engaging, user-friendly, and easy for potential customers to move around.

A Scalable Platform

We built the new digital presence on a scalable and fully responsive foundation. This ensures a flawless, high-performance experience for users on any device and provides Cloud 9 Software with a robust and future-proof platform that can grow with their business.