Case Studies July 15, 2025

+73% More User Views After Branding

Branding, Web Design

Discover how Blacksmith Agency’s branding service transformed GeminiBio’s generic identity in this branding case study. We crafted a unique brand story with appropriate visuals, resulting in +73.1% more views per session and +32.3% new user growth.

About GeminiBio

BSA’s comprehensive branding services made Gemini Bio’s brand more distinct and engaging.

Established in 1985, GeminiBio is a leader in the global biotechnology industry. GeminiBio provides high-quality cell culture products and cGMP bioprocess liquids that simplify complex scientific workflows and fast-track the development of life-enhancing biotherapeutics. GeminiBio struggled to stand out due to a generic identity. The visual identity could no longer capture biotech professionals’ attention or instill confidence in the brand. Recognizing the need to distinguish itself, GeminiBio partnered with Blacksmith agency to refine its brand story, forge a consistent brand identity, improve user engagement, and deepen audience trust.

Services Delivered

To help our clients stand out and build authentic connections with their audience, we provide end-to-end branding solutions.

Brand Strategy

Before you can have a great look, you need a great story. We work with you to answer the big questions: Who are you, what makes you special, and how do you communicate it in a way that truly connects with your customers?

Creative Branding

This is where your brand comes to life visually. Our creative team will create a complete visual system. This includes everything from your logo and color palette to the style of your photos, creating a professional, cohesive, and memorable look.

UI/UX Design

We translate your new brand identity into a seamless digital experience. We ensure your brand story, message, and visuals are integrated into every part of your site. Our team also works to guarantee that users have a smooth, engaging, and intuitive experience that consistently reflects your core brand values.

A Disjointed Brand Experience

GeminiBio’s old website was uninspiring. Users complained about an inconsistent brand experience across GeminiBio’s pages. This lack of cohesion weakened the brand’s web presence, made it feel unprofessional, and diluted the impact of the website.

Ineffective Messaging

The brand’s messaging was overly technical and complex, making it difficult for a broader audience of researchers and business stakeholders to quickly understand GeminiBio’s unique value. This created a significant barrier to clear communication and comprehension.

Lack of Brand Differentiation

While GeminiBio had the foundational elements of a modern site, the execution lacked distinctiveness. Dull palettes, uneven typography, and weak iconography made the company blend into competitors rather than stand out as a trusted, innovative partner.

The Solution

A Cohesive Visual Identity

Our team created a refined and modern visual identity to reflect GeminiBio’s innovative spirit. To ensure brand cohesion and usability across all digital touchpoints, we implemented a comprehensive design system for all elements, including buttons, navigation, and page layouts.

Consistent Brand Messaging

We streamlined and organized Gemini Bio’s messaging throughout the site using clear visual hierarchy, scannable sections, and strategically placed CTAs that helped improve engagement

Immersive and Engaging Brand Storytelling

We implemented rich media and visually dynamic layouts to bring energy to the site. Strategic use of imagery and interactive content elements created momentum across the user journey, ensuring visitors remained engaged from top-level pages to detailed product information.