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Case Studies July 16, 2025

Growing Organic Traffic by 36% and Engagement Rate by 41%

Discover how VOSS increased its organic traffic by 36% and boosted its engagement rate by 41% with Blacksmith Agency’s expert digital marketing and SEO strategy. Read the full SEO case study

About Voss

BSA implemented strategic SEO to make Voss more visible and engaging for users.

VOSS, a premium water brand, has established its brand with its unique and sustainable approach to delivering hydration products. The company has identified that for its brand to grow, it has to reach more people. VOSS needed a stronger digital presence to attract, engage, and retain its audience. With an increasing demand for online visibility, VOSS partnered with Blacksmith Agency to optimize its digital marketing strategy.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Lack of Keyword Integration

While the website conveyed a strong brand narrative, it lacked strategic keyword integration within its content. Product pages omitted search-relevant terms, limiting organic visibility and discoverability for queries related to premium bottled water, hydration, and sustainable luxury.

Voss water website text heavy section without internal linking

Poor Internal Linking Structure

The site offered minimal interlinking between key pages. Without contextual links guiding users or search engines through related content, page authority remained isolated, weakening the site’s overall SEO input.

Insufficient On-Page Optimization

Important on-page elements such as meta titles, alt text, and heading structures were either inconsistent or underutilized. The absence of clear hierarchy and optimized metadata made it difficult for search engines to accurately interpret page relevance.

The Solution

Voss water optimized product descriptions

Targeted Keyword and Content Strategy

Our strategy began with in-depth keyword research targeting both CPG product searches and premium lifestyle queries. We then optimized all product and brand content to ensure it ranked for these valuable terms and effectively communicated VOSS’s premium positioning to the right audience.

optimized page content on voss water website

On-Page and Technical Enhancements

We executed comprehensive on-page and technical SEO enhancements across the entire site. This work focused on creating a seamless user experience, improving mobile performance, and providing a strong technical foundation for search engines to crawl and rank the website effectively.

Keyword-driven Storytelling

The redesign integrated SEO seamlessly into Voss’s brand storytelling by weaving targeted keywords naturally into narrative-driven content. Lifestyle stories and blog posts were optimized with search intent in mind to enhance visibility while preserving the brand’s refined tone and authenticity.