Strategic SEO Delivers Results for Rollins College

SEO, Education

Facing common higher-ed SEO hurdles, Crummer College partnered with Blacksmith. We delivered a +14.89% Domain Authority increase (to 54), achieved a fully passing Core Web Vitals score, and grew backlinks by 18.24%, significantly improving their online presence. Read the full SEO case study.

About Crummer Rollins

BSA implemented strategic SEO to make Crummer more visible and engaging for users.

The Crummer Graduate School of Business at Rollins College is ranked high for its excellent MBA programs and executive education. Despite the prestige, Crummer saw that it needed greater visibility on search results to attract more prospective students to the institution. Understanding this, Crummer partnered with Blacksmith Agency to implement a strategic SEO program to improve their online presence, authority, and technical performance.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Insufficient Domain Authority

With a Domain Authority score of 47, the school’s online presence did not fully reflect its strong institutional reputation and pedigree. This made it challenging to compete effectively for top search rankings against other high-profile business schools for valuable keywords.

Poor Core Web Vitals

The website’s Core Web Vitals required a significant upgrade. This meant that the user experience related to page loading speed, interactivity, and visual stability was not optimal, which can negatively impact both prospective student satisfaction and search engine rankings.

A Limited Backlink Profile

An analysis of their backlink profile revealed a lack of sufficient high-quality links from other authoritative educational and business sources. This suggested that in the digital space, the college was not being recognized as the authority it truly is, limiting its organic reach and influence.

The Solution

Technical and On-Page Audit

Our team conducted a deep technical SEO audit to identify and resolve all issues impacting performance, including those affecting Core Web Vitals. This was followed by comprehensive on-page optimization of all key program and admissions pages to ensure they were perfectly structured for search engines and users.

Authority-Building Content Strategy

We developed a content strategy focused on producing and promoting high-value, authoritative content. This included thought leadership articles, faculty research insights, and detailed program highlights designed to serve as a valuable resource for the business community and attract natural interest.

Link-Building Campaign

To directly address the underdeveloped backlink profile and build domain authority, we executed a strategic link acquisition campaign. Our focus was on earning high-quality, relevant backlinks from respected educational, business, and news websites to clearly signal Crummer’s authority and prestige to search engines.