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Case Studies October 1, 2025

Boosting Organic Traffic by 648%

Bonanno Concepts is a leader in Denver’s culinary scene. However, their digital presence was nearly invisible in local search, causing them to miss out on countless potential diners. As a result of our partnership, we transformed their visibility, boosting organic traffic by 648% and increasing returning organic users by an incredible 881%

About Bonanno Concepts

We amplified Bonanno Concepts’ digital footprint through a comprehensive SEO strategy.

With a portfolio of Denver’s most celebrated and eclectic restaurants, Bonanno Concepts, led by acclaimed Chef Frank Bonanno, has built its reputation on culinary excellence. However, their real-world prestige and online presence did not align. Potential diners searching for the unique experiences they offer were unable to find them, meaning their website was effectively closed to thousands of new patrons. Recognizing this gap, they partnered with Blacksmith to build an online presence as prominent as their culinary reputation.

Services Rendered

To ensure potential customers could easily find our client on Google and other search engines, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Lack of Optimized Storytelling Content

While the site leaned into narrative elements, the content was not optimized for online consumption. Headlines and body copy lacked search-focused keywords, and the design did not follow clear visual patterns, making it difficult for both users and search engines to extract value.

Disjointed Page Setup & User Journey

An odd layout structure and scattered design elements disrupted readability and navigation. With bland brand implementation, stock icons, unorthodox layouts, and unoptimized images, the site failed to deliver a cohesive experience that would encourage users to explore further.

Flat, Siloed Experience

The site felt more like a static brochure than an engaging digital experience. Without integrated, rich media or immersive storytelling, it lacked momentum and failed to connect deeply with users. This limited opportunities to retain organic visitors or encourage them to return.

The Solution

Keyword-Rich Copy

We refined headlines and on-page copy to incorporate high-intent keywords. This approach allowed Bonanno Concepts to retain its authentic storytelling voice while aligning with how users search, driving stronger visibility in search engines.

Internal Linking

We implemented a thoughtful internal linking strategy across core pages, connecting concepts, events, and catering services in a seamless structure. This not only distributed page authority more effectively but also made it easier for visitors to search deeper into the site, boosting engagement and repeat visits.

Authority-Building Content Hub

We introduced a dedicated content hub to publish chef insights, event highlights, and community stories. This fresh, high-quality content reinforced Bonanno Concepts’ expertise, provided new opportunities to rank for long-tail queries, and established stronger topical authority across the brand’s digital presence.