Case Studies October 17, 2025

Boosting Returning Traffic by 20.91%

Leadership development experts Coaching Right Now struggled with low brand recall online. An SEO strategy focused on building brand authority in search increased returning users by 20.9% and grew direct, name-brand traffic by 16.7%, building a more loyal audience.

About Coaching Right Now

We amplified Coaching Right Now’s digital footprint through a comprehensive SEO strategy.

Coaching Right Now is a premier leadership development partner for businesses. For a premium consultancy, it’s not enough to be found once through generic search terms; they needed to build a memorable brand that C-suite and HR leaders would remember and seek out directly. Coching Right Now partnered with Blacksmith to transform their search presence from a generic lead source into a powerful brand-building engine.

Services Rendered

To ensure potential customers could easily find our client on Google and other search engines, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Poor On-Page Optimization

While blog titles often included a target keyword, the optimization effort was barely enough. The rest of the page’s structure sent weak and conflicting signals to search engines as meta titles were generic, images lacked descriptive alt text, and landing page content scarcely used the appropriate keywords.

Thin, Low-Quality Content

Many of the site’s core pages suffered from thin content that failed to demonstrate expertise or provide real value to visitors. This created a poor user experience and prevented the site from being recognized as an authority by search engines.

Lack of Strategic Internal Linking

There was a complete absence of a strategic internal linking within the blogs. This problem created a series of disconnected pages and prevented users from discovering related content while stopping search engines from understanding the site’s architecture.

The Solution

robust front end build for coaching right now

Keyword-Rich Copy

We refined headlines and on-page copy to incorporate high-intent keywords. This approach allowed Coaching Right Now to retain its authentic storytelling voice while aligning with how users search, driving stronger visibility in search engines.

Strategic Internal Linking

We aggressively interlinked pages, blog posts, and resources to create a cohesive online presence. This methodology guides users on a seamless journey to discover more content, while also distributing link equity throughout the site, signaling to Google that the website is a deep and trustworthy authority.

Authority-Building Content Hub

We introduced a dedicated content hub and case study section to publish insights, highlights, and community impact stories. This fresh, high-quality content reinforced Coaching Right Now’s expertise, provided new opportunities to rank for long-tail queries, and established stronger topical authority across the brand’s digital presence.