Case Studies December 11, 2025

Boosting New Organic Users by 332%

Cision, a global PR leader, was invisible for key industry search terms due to poor optimisation. A strategic SEO campaign focused on keyword integration and site architecture grew new organic users by 332.8% and increased total organic traffic by 72.1%.

About Cision

We amplified Cision’s digital footprint through a comprehensive SEO strategy.

Established in the late 1800s, Cision is a premier global provider of earned media software. While they are a known entity in the PR world, their digital presence was not capturing the thousands of potential clients searching for media monitoring or PR distribution solutions. They needed an SEO strategy that matched their real-world authority with online dominance.

Services Rendered

To ensure potential customers could easily find our client on Google and other search engines, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Lack of Strategic Keyword Integration

The primary problem was that the site’s copy relied on internal corporate jargon rather than the high-volume search terms used by their customers. Headlines were brand-centric but failed to target high-intent keywords. This pain point meant Cision was invisible to prospective clients who were searching for solutions but didn’t know the brand name yet.

Poor On-Page Optimization

There was also a lack of fundamental on-page optimization across core service pages. Title tags were often duplicated or generic, headers (H1s/H2s) were used for styling rather than structure, and meta descriptions were unoptimized. This problem sent weak and confusing signals to search engines, preventing them from understanding the true relevance of Cision’s pages.

Poor Internal Linking

Valuable product pages and resources were siloed, with very few internal links connecting them. This problem trapped page authority on the homepage and failed to distribute it to deeper, conversion-focused pages. It also created dead ends for search crawlers, preventing them from indexing the site’s full depth of expertise.

The Solution

Strategic Keyword Research

To fix the visibility gap, our solution began with deep keyword research to identify high-value terms with purchase intent. We mapped these keywords to specific landing pages and rewrote key elements, including H1s, body copy, and image alt text, to naturally integrate these terms, aligning the site’s content with the actual language of their buyers.

On-Page Technical Optimization

We executed a meticulous on-page optimization overhaul. We restructured the heading hierarchy (H1-H6) to provide a clear content outline for search engines and optimized metadata for higher click-through rates. We also implemented schema markup to help Google understand the relationship between Cision’s various software products.

Authority-Building Internal Linking

We created topic clusters that linked high-authority blog content to related product pages and vice versa. This solution distributed link equity from the homepage to deeper pages, boosting the ranking potential of specific software solution pages.