Case Studies July 15, 2025

Boosting Organic Traffic by 21% with Strategic SEO

SEO, Religious

Blacksmith Agency boosted 12Stone Church’s visibility on search engines by achieving a 21% increase in organic traffic and a 16-point increase in Domain Authority through a comprehensive SEO strategy. See how.

About 12Stone

BSA implemented strategic SEO to make 12Stone more visible and engaging for users.

12Stone Church recognized the role of search engine optimization (SEO) in reaching people who wanted to connect to a faith community, needed spiritual resources, and were actively searching online for these things. To amplify their reach and position the ministry for greater discovery, 12Stone Church collaborated with Blacksmith Agency. Our objective was to implement a comprehensive SEO strategy to transform their website into a tool for organic growth.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Redundant & Disorganized Content Structure

Repetitive sections created redundancy and a poor hierarchy. This not only confused visitors but also made it harder for search engines to understand page priorities and assign topical relevance.

Weak Keyword Targeting & Thin Copy

Most navigation relied on broad labels (e.g., Students, Prayer, Community) with minimal supporting text. Without descriptive, keyword-rich copy, the site missed opportunities to rank for high-value, intent-driven searches and failed to provide sufficient context for users.

Mobile Usability & Engagement Gaps

The long, scroll-heavy layout made the mobile experience clunky. Combined with minimal contextual content, this led to reduced engagement and higher bounce rates which can signals that directly impact SEO performance under mobile-first indexing.

The Solution

Technical SEO Overhaul

We executed a comprehensive technical SEO strategy focused on ensuring search engines could easily crawl and index all web pages. This included prioritizing page speed and mobile-friendliness as key ranking factors to create a high-performing and accessible technical foundation.

Restructure Website Architecture

We completely restructured the website’s architecture and navigation to create a more logical and user-friendly experience. The new structure was specifically designed to improve user engagement, reduce the high bounce rate, and enhance the site’s overall SEO performance by making resources easy to find.

On-page optimization

Our team conducted in-depth keyword research to identify the terms individuals and families use when seeking spiritual guidance and community. We then performed thorough on-page optimization across the site to align page content with these valuable search queries, increasing relevance and visibility.