Case Studies July 16, 2025

Targeted SEO Increases User Growth and Engagement

To improve rankings and conversions, GeminiBio partnered with Blacksmith Agency to implement a holistic SEO strategy and boosted organic users by 22%, reduced bounce rate by a 23.9%, and increased active website users by over 20%

About GeminiBio

BSA implemented strategic SEO to increase the visibility and engagement of GeminiBio for users.

Since 1985, GeminiBio has supported scientists worldwide by accelerating the development of life-enhancing biotherapeutics through its cell culture products and process solutions. Given the competition in its industry, GeminiBio needed a better website to connect with new researchers demanding its products and leverage its 35+ years of experience. Facing limited visibility on search engines and lower revenues, GeminiBio sought the support of Blacksmith Agency to improve its ranking on search engines and convert more visitors into customers.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Untargeted Blog Content

The website blog failed to target the specific, technical terms researchers use when searching for cell culture solutions. Furthermore, the existing content often did not align with user search intent, making it difficult for visitors to understand and causing them to leave without finding the answers they needed.

Technical SEO Deficiencies

The website suffered from technical challenges such as slow load times, unoptimized metadata, and crawl inefficiencies. These issues negatively impacted search engine visibility and hindered overall site performance.

Overly Technical Product Pages

The product pages were written with dense, jargon-heavy language that reduced readability for general users. It lowered engagement metrics and limited opportunities to incorporate user-friendly, keyword-rich content that search engines favor.

The Solution

A Data-Driven Content Strategy

Our strategy was built on extensive keyword research targeting the specific terms used by researchers searching for biotech solutions. We then performed targeted content optimization on key landing pages to ensure they directly addressed user search intent and communicated the value of GeminiBio’s products.

Technical and On-Page Optimizations

We executed a comprehensive audit and implemented important technical and on-page SEO improvements across the site. This work resolved architectural issues that hindered search engine crawlers, improved overall site health, and created a strong, search-engine-friendly foundation for better visibility.

Strategic Internal Linking

To improve the user journey and distribute page authority effectively, we implemented a smart internal linking strategy. This created clear pathways that guide researchers to relevant information and related solutions, improving on-site engagement and helping search engines understand the site’s structure.