Case Studies January 26, 2026

+73% Growth in Backlinks and Authority

JSI’s authority was diluted across multiple domains, limiting its organic reach. A strategic SEO campaign focused on site migration, content optimization, and backlink acquisition increased Domain Authority by +21 points and grew backlinks by 73%.

About JSI

We amplified JSI’s digital footprint through a comprehensive SEO strategy.

JSI serves as the strategic backbone for over 800 rural electric cooperatives and telecommunications providers across the nation. While they are the undisputed experts in broadband compliance and engineering, their digital authority was diluted across fragmented brands. JSI needed a consolidated search strategy to ensure that their deep industry knowledge wasn’t just existing online, but actively ranking and capturing high-intent traffic from C-suite executives.

Services Rendered

To ensure potential customers could easily find our client on Google and other search engines, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have, or help you create it, and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

technical layout shift in seo case study

Technical Instability and Layout Shifts

The legacy site suffered from severe Cumulative Layout Shift (CLS). As pages loaded, visual elements would jump or overlap, causing content to break and text to become unreadable during rendering. This technical instability frustrated users and signaled to Google that the site offered a poor page experience, directly impacting rankings.

lack of keyword integration in seo case study

Poor Keyword Integration

Many of the site’s core pages suffered from thin content that failed to demonstrate expertise or provide real value to visitors. This created a poor user experience and prevented the site from being recognized as an authority by search engines.

Poor Internal Linking

High-value pages existed in isolation, creating orphan content that search engines struggled to find. Service pages failed to link to related case studies, and blog posts didn’t point back to core solutions. This lack of cross-linking prevented authority (link juice) from flowing through the site, leaving deep pages with zero visibility.

The Solution

keyword optimized content in an seo case study

Intent-Driven Keyword Optimization

To solve the lack of relevance, we executed a full on-page overhaul based on high-intent search data. We rewrote generic headers and metadata to target specific keywords. By aligning H1 tags and core copy with the exact terms decision-makers use, we sent clear relevance signals to search engines, allowing JSI to rank for competitive industry queries.

internal linking through home page module

Semantic Internal Linking Structure

We dismantled the content silos by implementing a topic cluster strategy. We engineered a web of internal links that connects high-authority pillar pages to related blog posts and deep-dive resources. This strategic interlinking allows authority (link juice) to flow freely throughout the site, ensuring that even specific, deep-funnel pages are indexed and ranked by Google.

Authority-Building Content Hub

To drive the massive increase in Domain Authority, we moved beyond standard blog posts and deployed authority assets. We created comprehensive, long-form guides and whitepapers designed to serve as industry references. These assets demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), naturally attracting backlinks from other reputable sites and signaling to Google that JSI is the definitive leader in their space.