Case Studies November 14, 2025

38.8% Reduction in Page Load Speed

CBS Rentals’ client portal was slow and visually unstable, frustrating busy project managers. A web development overhaul focused on performance and infrastructure achieved 99.996% uptime, fixed layout shifts (CLS), and cut page load speed by 38.8%.

About Coastal Community Bank

We engineered a high-performance digital platform that reflects CBS Rental’s services.

CBS Rentals is a leading provider of equipment and jobsite solutions for the construction industry. Their online portal allows clients to manage equipment rentals, schedule services, and oversee active jobsites. For a busy project manager on a jobsite, a slow or unavailable portal is a costly operational failure, warranting a technical foundation that was as reliable as their equipment.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Ecommerce Development

We design intuitive ecommerce solutions that make shopping effortless. Whether it’s online reservations or branded merchandise, our platforms deliver smooth, secure transactions that enhance customer satisfaction and strengthen loyalty.

WordPress Development

We develop custom WordPress websites that are simple to manage. After launch, your team can update content, swap images, and adjust menus with ease, ensuring your site stays fresh and relevant.

Outdated Website Architecture

The website used static page structures, making performance optimization and updates difficult. This legacy setup hindered integration with newer tools and plugins, restricted responsive flexibility, and created friction for both developers and content editors.

generic landing page with poor branding integration

Critical Accessibility Failures

Accessibility testing revealed several major compliance issues, including insufficient color contrast, missing alt text on key imagery, and poor keyboard navigation support. These shortcomings not only made the site challenging for users with disabilities but also posed compliance risks under WCAG 2.1 standards.

generic landing page with text heavy content and no clear CTAs

Inflexible Content Architecture

The site’s backend lacked a modular or component-based system, forcing content managers to rely on rigid page templates. This made it difficult to create or update pages without developer intervention, leading to inefficiencies in marketing workflows.

The Solution

A Robust Front-End Build

We rebuilt the CBS Rentals website on a modern, scalable front-end framework designed for speed, security, and maintainability. The new architecture leverages modular components and clean semantic code, ensuring consistency across pages and simplifying future updates.

Page Restructuring for Easier Equipment Listing

To improve usability and content management, we restructured the website’s page templates with a clear hierarchy and modular listing system. The updated layout made it easier to showcase available equipment categories, specs, and rental options, all dynamically managed from the CMS.

Optimized Media & Content Delivery

We refined how media, text, and calls-to-action align across the site to ensure clarity, consistency, and visual balance. All images were optimized for faster loading and responsive display, while content blocks were restructured to maintain uniform spacing and readability across devices.