Case Studies July 28, 2025

99% Increase in Page Views Following Web Development

Premium CPG brand Good Foods had a website whose technical performance didn’t align with its high-quality products. A complete web development partnership with BSA overhaul focused on optimizing codebase, a reliable infrastructure, and an exceptional user experience delivered a perfect 100% Page Speed Score, 99.9997% uptime, and a +12.7% lift in user engagement. See details

About Good Foods

With web design, BSA improved the reliability, performance, and uptime of Good Foods

Good Foods is a premium consumer packaged goods (CPG) brand celebrated for its commitment to using fresh, simple ingredients. Understanding that a flawless digital experience will help build customer loyalty in the modern market, they needed a website platform with performance as fresh and reliable as their products.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

poor page loading on good foods old website

Poor Website Performance

The website struggled with slow page speeds that created a frustrating experience for users. For a premium brand, this sluggish performance was a significant barrier to engagement and did not meet the high expectations of today’s CPG consumers.

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A Front-End Build with Poor Accessibility

The site used overly bright colours in some . This was a major problem for accessibility, as the low color contrast made text difficult to read, especially for users with visual impairments, eroding trust and confidence in the brand.

An Unoptimized Front-End Build

The website layout was built with an over-reliance on heavy, full-bleed image assets instead of lightweight, modern code. This resulted in a massive overall page size, causing extremely slow load times, a high LCP, and a frustrating user experience (UX), especially for mobile users.

The Solution

An Optimized Codebase and Asset Delivery System

Our team focused on optimizing how the website’s code, images, and other assets were delivered to the user’s browser. We implemented streamlined code structures, advanced image compression, and efficient loading techniques to maximize website performance and achieve top speeds.

Reliable Web Infrastructure

We overhauled the website’s architecture and implemented proactive, rigorous performance testing protocols. This process was designed to identify and solve potential bottlenecks before they could affect users, ensuring the platform remained consistently available and reliable.

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A Cross-Device Experience

We implemented a robust eCommerce solution designed to merge the feeling of a luxury brand with the convenience of online shopping. The system provides a smooth, secure, and intuitive checkout process, enabling effortless purchases while maintaining a premium brand experience throughout the entire customer journey.