Case Studies July 28, 2025

Achieving 100 Page Speed Score with 99.9% Uptime

See how we helped VOSS Water optimize its website, achieving a 100% page speed score and 99.9% uptime reliability through premium website development service.

About Voss

With web design, BSA improved the reliability, performance, and uptime of Voss Water

VOSS Water is a premium bottled water brand known for its sophisticated packaging. It offers high-quality natural water packaged in an eco-friendly bottle. With its premium positioning, VOSS needed a website that embodies elegance and excellence. Blacksmith Agency stepped in to revamp VOSS’s website and digital presence, utilizing a comprehensive website development strategy.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Voss water old website text-heavy section

An Unstructured Content Framework

The site’s front-end lacked a proper component-based structure. This resulted in key information being rendered as dense “walls of text” with no formatting or breaks. This pain point made the content unreadable and inefficient, creating a high cognitive load that caused users to abandon the page and miss critical information

A Disjointed and Hard-Coded Styling Implementation

The site also made a chaotic use of overly bright, off-brand colors that were not defined in a central style guide. This problem stemmed from a front-end built with hard-coded CSS values, which created a visually jarring and unprofessional user experience that damaged brand credibility and was a nightmare to maintain.

Voss water web image with too much space

A Broken Front-End Layout

The website’s layout code failed to maintain proper proximity, creating awkward and excessive padding between related elements, such as an image and its corresponding text. This made the page look broken and disjointed, confusing the user and breaking the intended visual hierarchy.

The Solution

Brand Strategy and Storytelling

We developed a cohesive brand narrative that communicated VOSS’s premium positioning and unique heritage. This strategy ensured every piece of content, from product descriptions to brand stories, conveyed a consistent message of luxury, purity, and sophistication to better connect with consumers.

User-Centric Web Design

We created a fresh and elegant website aesthetic with sleek visuals that reflect VOSS’s luxury appeal. The new design prioritizes a flawless, mobile-first experience and an intuitive product presentation, making it easy for users to discover and explore the entire VOSS product line on any device.

eCommerce Integration

We implemented a robust eCommerce solution designed to merge the feeling of a luxury brand with the convenience of online shopping. The system provides a smooth, secure, and intuitive checkout process, enabling effortless purchases while maintaining a premium brand experience throughout the entire customer journey.