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Crummer web development
Case Studies December 17, 2025

Reducing Page Load Speed by 67.7%

Web Development, Education

Crummer Graduate School’s website suffered from outdated architecture and poor mobile performance. A web development overhaul focused on compliance and speed optimization reduced Page Load Speed (LCP) by 67.7% and eliminated 100% of ADA errors.

About Crummer Graduate School of Business

We engineered a high-performance digital platform that reflects Crummer’s services.

The Crummer Graduate School of Business at Rollins College is consistently ranked among the country’s top institutions for its MBA and executive education programs. However, while their academic reputation is world-class, their digital infrastructure lags. To compete globally for high-caliber students, Crummer needed a website that was technically flawlessdelivering a fast, accessible, and secure experience that reflects the institution’s excellence.

Services Rendered

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Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.
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Ecommerce Development

We design intuitive ecommerce solutions that make shopping effortless. Whether it’s online reservations or branded merchandise, our platforms deliver smooth, secure transactions that enhance customer satisfaction and strengthen loyalty.
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WordPress Development

We develop custom WordPress websites that are simple to manage. After launch, your team can update content, swap images, and adjust menus with ease, ensuring your site stays fresh and relevant.

The Challenge

crumemr old website architecture

Outdated Web Architecture

The site relied on older templates and code structures that severely limited flexibility and performance. This outdated architecture affected load speed, compatibility with modern browsers, and the ability to integrate new functionality. As a result, maintaining or updating the site became time-consuming and inefficient for the internal team.
crummer poor mobile optimization

Poor Mobile Optimization

The website’s layout collapsed awkwardly on mobile, with oversized text, crowded sections, and inconsistent spacing. Multiple dense content blocks of news were stacked without hierarchy, creating an overwhelming, directionless scroll. This lack of modular information architecture led to cognitive overload, making it difficult for users to find what mattered most.
crummer broken integration

Broken Integrations

The site also suffered from technical instability, visible in broken integrations like the embedded Twitter feed, which remained stuck on “Loading…”. These issues indicated outdated API calls and poorly executed asynchronous scripting. These failed integrations broke the content flow, undermined trust, and highlighted the need for a more stable framework.

The Solution

crummer robust front end hero with form

A Robust Front-End Build

We executed a complete refactor of the front-end architecture, moving away from legacy templates to a modern, lightweight codebase. We optimized the rendering path and compressed assets, drastically improving the site’s speed and stability.

Crummer visual hierachy

A Flexible, Component-Based Architecture

Our team developed a modular, component-based design system that included reusable, flexible content blocks that allow the internal team to easily build clean layouts with proper hierarchy. This solution eliminated the wall of text effect, ensuring content is organized, scannable, and easy to manage without touching the codebase.

Crummer news page

Comprehensive Accessibility and Compliance Remediation

To ensure the site was accessible to all potential students (and legally compliant), we deployed a rigorous ADA and GDPR remediation plan. We fixed code-level accessibility errors (like contrast issues and missing ARIA labels) and implemented full GDPR protocols for international students.

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

Crummer old vs new

67.74%

Improvement in Largest Contentful Paint

100%

Elimination of ADA Compliance Errors

100%

GDPR Compliance
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Contact Us

Let’s Work Together

Find out if Blacksmith can be a fit for your next digital initiative!

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