+120% Increase in Loan Applications Following a Technical Web Development Overhaul

Web Development, Finance

Facing month-over-month decreases in lead generation due to a low-trust and hard-to-use website, Mulligan Funding needed a complete technical rebuild. A comprehensive web development project focused on a scalable WordPress backend, data-driven conversion forms, and strict compliance delivered a 180% surge in loan applications and cut the site’s bounce rate by 45%.

About Mulligan Funding

With web design, BSA improved the reliability, performance, and uptime of Mulligan

Mulligan Funding is a financial institution providing vital short-term funding solutions to small and mid-sized businesses across America. To effectively serve their clients and reverse a decline in lead generation, they required a modern, trustworthy, and high-performance digital platform that could be a true driver of business growth.

Services Rendered

Custom Web Development

We write clean, modern code to build your website from scratch, ensuring every feature and interaction works exactly as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your business is unique, and your website should be too. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Content Strategy

A beautiful design needs a clear message. We help you structure your information and refine your writing to ensure your story is told effectively, your value is clear, and your customers find the answers they need.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Decreasing Lead Generation and Low Trust

The website was experiencing a month-over-month decline in lead generation. This was driven by tired UX practices and a visual presentation that was associated with low-trust organizations, a critical failure in the financial services industry.

A Restrictive and Unmanageable CMS

The marketing team was handcuffed by a hard-to-use and poorly implemented WordPress backend from a previous vendor. This prevented them from being agile, updating content effectively, or growing their digital presence.

An Underutilized Business Tool

Because the site was untrustworthy and ineffective, it was not being leveraged as a meaningful part of the business process by HPI’s brokers, agents, or partners. The website was an afterthought, not a growth engine.

The Solution

A Scalable and Modular WordPress Backend

We created a custom, modular WordPress backend specifically for Mulligan’s marketing team. This new CMS empowers them to easily maintain content-rich pages and keep up with an ever-evolving content demand, all while retaining a bespoke design language.

A Streamlined and Conversion-Focused User Experience

We implemented a suite of technical solutions focused on conversion, including technical SEO, page performance optimization, and data-driven forms. This was built upon a cutting-edge, fluidly responsive design to ensure a seamless experience on any device.

An Audit-Proof Financial Compliance Framework

We developed an audit-proof financial website that leveraged AA ADA Compliance for accessibility and handled data securely according to GDPR and California Privacy Act guidelines. This built a foundation of trust and technical excellence.

The Results

Delivering Measurable Impact

Our interventions yielded significant results for the brand.

+85%

Increase in Organic Traffic | The new, technically sound platform and improved user experience significantly boosted search engine visibility, connecting the brand with more veterans.

+245%

Increase in Average Engagement Time | Visitors spent significantly more time on the site, deeply engaging with the clear, trustworthy content and intuitive navigation.

+150%

Growth in Lead Form Completions | The strategic calls-to-action and seamless user journey successfully converted engaged visitors into qualified leads for their services.