Case Studies July 28, 2025

Boosting PageSpeed Score to 92% with Expert Web Development

Aptive Resources’ web development by Blacksmith Agency resulted in a PageSpeed score of 92, YSlow score of 92, and 99.247% uptime, ensuring peak technical performance and robust reliability crucial for federal agency support.

About Aptive Resources

With web development, BSA improved the reliability, performance, and uptime of Aptive

Aptive Resources partners with federal agencies such as Veterans Affairs, Transportation, and Homeland Security to improve their performance and streamline operations so they can succeed with their missions. Previously, Aptive Resources’ website suffered from performance lags and potential reliability concerns that negatively impacted user experience and hindered accessibility for critical federal agency stakeholders. Working in an industry where credibility and timely information are essential, Aptive saw the need to build a high-performing and reliable website. Aptive Resources partnered with Blacksmith Agency to boost its website speed, stability, and technical excellence.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Suboptimal Page Load Speed

The website’s foundation was burdened with unoptimized code, oversized images, and inefficient resource handling. This created a bloated and heavy platform that was inherently slow, difficult to maintain, and provided a poor technical base for user experience.

Poorly Architected Text-Heavy Layout

The site had a flawed website architecture, which was evident in its text-heavy and unscannable page layouts. Critical information was presented in dense “walls of text” with no visual hierarchy or breathing room. This problem overwhelmed users, created a high cognitive overload, and made it impossible for them to find the information they needed quickly.

Generic Front-End Build

The site relied on default templates and failed to optimize its assets (like images, CSS, and scripts). This not only made the brand look generic but also meant the codebase was bloated and inefficient, which was a root cause of the site’s slow performance and poor user experience.

The Solution

Aptive hero section with optimized image assets

Comprehensive Image and Asset Optimization

We implemented lazy loading to defer offscreen media, compressed all images, and served them in lightweight, next-gen formats like WebP. This strategy dramatically reduced the site’s overall page weight, directly improving load times and Core Web Vitals.

Optimal Website Architecture

We deployed an optimal website architecture focused on scannability. We transformed the dense walls of text into user-friendly, modular components. By implementing a clear visual hierarchy and strategic whitespace, we fixed the cognitive overload problem and made the content easy to digest.

An Intuitive Smart Menu Navigation

We developed and implemented a clean, intuitive mega menu. This new architecture provides a clear visual hierarchy of all services at a glance, streamlining the user flow and making it effortless for visitors to find the exact solution they need.