Case Studies February 27, 2026

55% Improvement in Largest Contentful Paint (LCP)

See how Blacksmith’s B2B SaaS visual identity case study for Laitek optimized technical performance, achieving a perfect 100 Page Speed score and a 55% LCP improvement.

About Laitek

We engineered a high-performance digital infrastructure to solve the brand differentiation for SaaS platforms challenge, ensuring a secure and scalable foundation.

Laitek provides critical medical data migration services that require a digital platform reflecting their technical precision. Their legacy site, built on a pre-built theme, suffered from significant technical debt and security vulnerabilities that undermined their credibility. To support their SaaS brand identity challenge, they needed a custom-coded solution that prioritized speed, security, and developer-grade documentation for future scalability.

Services Rendered

To rebuild the client’s technical foundation and address the B2B SaaS visual identity case study requirements, our team provided the following development services:

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Ecommerce Development

We design intuitive ecommerce solutions that make shopping effortless. Whether it’s online reservations or branded merchandise, our platforms deliver smooth, secure transactions that enhance customer satisfaction and strengthen loyalty.

WordPress Development

We develop custom WordPress websites that are simple to manage. After launch, your team can update content, swap images, and adjust menus with ease, ensuring your site stays fresh and relevant.

Bloated Theme Architecture

The site was built using the Divi theme, which introduced excessive code bloat and technical debt. Our audit identified 11 CSS errors and 51 XML/CSS warnings, leading to slow load times and a fragile backend that was difficult for the client to update without breaking.

Security and Protocol Lapses

For a company handling sensitive medical data, the site lacked essential security configurations. HSTS (HTTP Strict Transport Security) was not enforced, DMARC policies were missing, and DNSSEC was not enabled, leaving the domain vulnerable to unauthorized updates and spoofing.

Poor Performance Metrics

The legacy platform suffered from sluggish asset delivery, particularly in Largest Contentful Paint (LCP). Furthermore, there was no documentation in the code; all changes were made through manual requests to a remote team, preventing the scalability and future-proof implementation the client required.

The Solution

We delivered a high-performance B2B SaaS web development and technical infrastructure that improved platform credibility and load speeds.

A Modular, Component-Based Architecture

We eliminated the reliance on pre-built themes by developing a custom WordPress solution from the ground up. By writing clean, semantic code and removing redundant scripts, we achieved a perfect Page Speed score of 100, ensuring the site is as fast as the medical imaging data Laitek manages.

Unified Conversion Infrastructure

We engineered a centralized conversion system that integrates seamlessly with the content flow. Instead of static sidebars, forms are now dynamic components that can be injected contextually based on the user’s journey. We implemented real-time validation and streamlined the submission logic, removing technical friction and ensuring that every lead is captured accurately.

Strategic Conversion Form Integration

We overhauled the lead capture strategy by integrating conversion forms directly into the main content area. We replaced isolated sidebar widgets with visually distinct, inline form modules placed at key decision points