Case Studies July 28, 2025

Reducing Bounce Rate by 34.6%

The non-profit C.A.S.E. had a slow, unreliable website that frustrated its community. A web development overhaul reduced the bounce rate by 34.6% and boosted engaged sessions by 64.8% by focusing on performance optimization.

About C.A.S.E

With web development, BSA improved the reliability, performance, and uptime of C.A.S.E

The Center for Adoption Support and Education (C.A.S.E.™) is dedicated to empowering children, families, and professionals in the adoption and foster care community. For families seeking support, a slow or buggy website can be an additional and unnecessary source of stress. Recognizing that a high-performance, technically sound platform was essential to fulfilling their mission online. C.A.S.E. partnered with Blacksmith Agency to reimagine their website, transforming it into a dynamic, user-friendly platform that could better serve families, professionals, and donors alike.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Slow Loading & Poor Page Performance

The site struggled with long load times due to oversized images, multiple embedded elements, and a lack of compression or caching. Visitors often had to wait several seconds before the hero section or icons fully appeared, a delay that discouraged engagement and hurt overall performance.

Poor Mobile Optimization and Accessibility Issues

While the website technically adapted to smaller screens, some elements were oversized, making the mobile experience clunky. Again, accessibility standards (contrast ratios, alt text, heading hierarchy) weren’t consistently met, reducing usability for visitors with assistive needs.

Inefficient Site Structure

Behind the scenes, the website lacked a clean development structure. Without modular organization or reusable components, even small updates such as changing an image or editing homepage text required developer intervention. which made scaling harder.

The Solution

An Accessible and Scannable User Experience

We implemented a new layout with a strong visual hierarchy, using clear headings and shorter paragraphs to make the content highly scannable. Again, we deployed a new, accessible color palette that ensures high contrast, making the site inclusive and user-friendly for everyone.

Optimized Media for High-Performance Delivery

To fix slow load times, we executed a complete media optimization strategy. All images were compressed and served in modern, lightweight formats. We also implemented modern development techniques like lazy loading to defer offscreen media, reduce page weight, and improve Core Web Vitals.

An Intuitive and Smart Navigation System

We designed and developed a smart dropdown menu system using clear labels and logical groupings to help users find what they need in fewer clicks. This menu provides an intuitive roadmap to the site’s most important content, streamlining the user flow and reducing user frustration.