Case Studies October 27, 2025

70.41% Reduction in Page Responsiveness Time

Web Development, Professional Development

The Coaching Right Now website was slow and unresponsive, creating a poor first impression for executive clients. A web development overhaul focused on performance optimization reduced Time to Interactive by 70.4% and cut the overall page load speed by 57.1%.

About Coaching Right Now

We engineered a high-performance digital platform that reflects Coaching Right Now’s services.

Coaching Right Now is a premier leadership development partner for businesses. For an organization serving busy executives and HR leaders, a slow and unresponsive website is a major liability. It creates a poor first impression and can cause high-value prospects to lose patience and seek alternatives, undermining the brand’s credibility.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Ecommerce Development

We design intuitive ecommerce solutions that make shopping effortless. Whether it’s online reservations or branded merchandise, our platforms deliver smooth, secure transactions that enhance customer satisfaction and strengthen loyalty.

WordPress Development

We develop custom WordPress websites that are simple to manage. After launch, your team can update content, swap images, and adjust menus with ease, ensuring your site stays fresh and relevant.

Slow Loading Experience

The site relied heavily on large hero images. While visually engaging, these weren’t optimized for performance, leading to longer load times and a poor user experience.

Inefficient Server Response

Some of the pages had long text blocks and imagery pulled dynamically, which contributed to slower server response times and a higher Time to First Byte (TTFB). Visitors had to wait for backend processes before the content became visible.

Content/Media Alignment

The site leaned heavily on static and generic images While authentic, they weren’t compressed/optimized for the website. This not only hurt loading speed but also clashed with scalable responsive design.

The Solution

robust front end build for coaching right now

A Robust Front-End Build

We implemented a modern, robust codebase that ensures every element renders perfectly across all browsers. We fixed the layout issues by creating a flexible grid system, guaranteeing that all text, images, and interactive components remain perfectly aligned, creating a professional and seamless user experience.

Dynamic Menu Bar

To combat long scrolling and improve usability on both desktop and mobile, we introduced a navigation bar that kept key links accessible at all times, reducing friction for users trying to explore the website.

Optimized Media & Content Delivery

All website visuals were optimized through compression, lazy loading, and delivery via a CDN. Content sections were restructured for progressive loading, reducing Time to First Byte (TTFB) and ensuring consistent alignment across all screen sizes.