Enhancing Credibility with a 23.63% User Boost

Web Development, Professional Services

Blue Fin Group’s website performance was undermining its credibility as a management consulting firm. Our focus on high-performance development built a fast and reliable digital platform, resulting in a 23.63% boost in user engagement and earning the trust of its highly specialized audience.

About Blue Fin Group

We engineered a high-performance digital platform that reflects Blue Fin Group’s services.

Blue Fin Group is a leading support services partner for the pharmaceutical and life sciences industries. Their website is a critical portal for clinicians, researchers, and partners to access complex service information, review data, and engage with a brand built on scientific integrity and trust.

In an industry where precision and reliability are paramount, Blue Fin Group knew its digital presence must be flawless. A slow or unreliable website could create a perception that is misaligned with their meticulous, high-stakes work, making a high-performance platform a business necessity.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Visible Layout Breaking and Element Overlap

The website’s primary problem was a broken front-end code base. This resulted in a chaotic user experience (UX) where text would overflow its containers, images would overlap with headlines, and page sections would collide. The visual disarray created a highly unprofessional first impression and was a major pain point that eroded user trust.

A Non-Functional Mobile Experience

A significant challenge was the site’s complete failure on mobile devices. Beyond simply looking bad, core functionality was broken, making it impossible for users on smartphones to navigate menus, fill out forms, or click buttons. In a mobile-first world, this created a dead-end for the majority of their audience.

A Confusing Mega Menu

The site’s mega menu was so non-intuitive that analytics and heatmaps showed users were simply not interacting with it. This prevented visitors from discovering key services and was a primary cause of low site-wide engagement and high bounce rates.

The Solution

A Robust Front-End Build

We implemented a modern, robust codebase that ensures every element renders perfectly across all browsers. We fixed the layout issues by creating a flexible grid system, guaranteeing that all text, images, and interactive components remain perfectly aligned, creating a professional and seamless user experience.

An Integrated Client Logo Bar

Our experts developed a custom, responsive module integrating the logos of BFG’s prominent clients directly into the homepage layout. We implemented a sophisticated, in-line design with a monochromatic (black and white) filter to create a uniform and clean aesthetic.

An Intuitive Mega Menu

To address the low engagement, we deployed a completely redesigned mega menu. Our expert team created an intuitive and clean navigation system with a clear visual hierarchy, making it easy for users to find key services and driving greater user engagement.