Case Studies December 9, 2025

83.9% Faster Site Responsiveness After Web Development

Cision’s website experienced significant performance issues, with response times exceeding 20 seconds to user clicks. A web development overhaul focused on code optimization and script management improved site responsiveness by 83.9% and increased page speed by 67.7%.

About Cision

With web development, BSA improved the reliability, performance, and uptime of Cision

Established in the late 1800s, Cision is a premier global provider of earned media software and services. Their powerful platform helps public relations and marketing professionals manage complex campaigns. However, for a technology leader, a slow or unresponsive website is a significant liability. The site lacked momentum, undermining user trust and contradicting their position as an industry innovator.

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Ecommerce Development

We design intuitive ecommerce solutions that make shopping effortless. Whether it’s online reservations or branded merchandise, our platforms deliver smooth, secure transactions that enhance customer satisfaction and strengthen loyalty.

WordPress Development

We develop custom WordPress websites that are simple to manage. After launch, your team can update content, swap images, and adjust menus with ease, ensuring your site stays fresh and relevant.

Heavy Third-Party Scripts Paralyzing Interactivity

The most critical performance failure was an unacceptable Time to Interactive (TTI) of nearly 22 seconds. A major contributor visible on the homepage was unoptimized rich media. These heavy third-party scripts blocked the browser’s main thread during load, meaning users could see the site but couldn’t click, scroll, or engage with it for almost half a minute.

Unoptimized Hero Assets

The site struggled with poor Core Web Vitals, because of the large, unoptimized hero image of the laptop and software interface at the top of the page. Because this asset was not properly compressed or prioritized in the loading queue, the main visual took too long to appear, creating a perceived slow load time that damaged the first impression.

Poor Front-End Architecture

An outdated web infrastructure and limited search functionality made navigation difficult. Text heavy section also made navigation difficult and researchers were unable to efficiently filter the product catalog to find specific solutions, wasting valuable time and causing significant friction.

The Solution

Code Optimization and Script Deferral

To fix the paralyzing 21.8-second Time to Interactive, our primary solution was a deep refactoring of the site’s JavaScript execution. We audited all third-party scripts, removing unused code and implementing lazy loading strategies.

Lightweight Front-End Architecture

We moved away from the inefficient, text-heavy layouts and implemented a modular component system with minified code. This solution dramatically reduced the overall page weight and network requests, creating a sustainable, high-performance foundation that allows Cision to scale its digital presence without sacrificing speed.

An Intuitive and Responsive User Interface

Our team rebuilt the user interface (UI) to be intuitive and user-friendly. The new UI was developed to ensure seamless navigation and a consistent, high-quality experience for all users, regardless of whether they were on a desktop or mobile device.