Boosting PageSpeed to 100% with Expert Web Development

Web Development, SaaS

Leading SaaS platform Alloy suffered from poor technical performance that created a sluggish user experience and a negative brand perception. A complete web development overhaul focused on deep technical optimizations delivered a perfect 100% PageSpeed Score and cut load times by 54%, successfully aligning their website’s performance with their cutting-edge AI platform.

About Alloy

With web development, BSA improved the reliability, performance, and uptime of Alloy

Alloy equips consumer brands with a powerful AI-powered platform to master complex sales and supply chain data. To support their sophisticated SaaS solution and provide a seamless experience for their B2B clients, their website requires a technical foundation that is exceptionally fast, efficient, and reliable

Services Rendered

Custom Web Development

We build your website from scratch, ensuring every feature and interaction works as designed. This approach gives you a unique, high-quality platform that is secure, flexible, and perfectly tailored to your business needs.

Custom Design

Your website should be as unique as your business. We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Sluggish Page Load Times

The website suffered from technical inefficiencies, with large page sizes contributing to slow fully loaded times. This created a sluggish and frustrating experience for visitors trying to learn about Alloy’s sophisticated platform.

Failing PageSpeed Score

These underlying issues were reflected in a poor PageSpeed score of just 58%. This low score was a clear indicator that the site was not meeting modern performance standards, which can negatively impact both user experience and search engine rankings.

Suboptimal Brand Perception

For a cutting-edge AI software company, a slow website creates a damaging brand perception. The poor performance led to user frustration and increased drop-offs, undermining the credibility of their otherwise advanced technology.

The Solution

Deep Code and Asset Optimization

Our process began with a thorough performance audit to identify all bottlenecks. We then minified and streamlined all website code (HTML, CSS, JavaScript) and aggressively optimized and compressed all images and media assets to make the site leaner and faster.

Advanced Caching and Server Response Strategy

We implemented advanced browser and server-side caching techniques to ensure rapid content delivery, especially for repeat visitors. This was combined with work to improve server response times, reducing the initial delay before a page begins to load.

Efficient Third-Party Script Management

We carefully audited and managed the loading of all third-party scripts and resources. This ensured that essential external tools could run without negatively impacting the core performance and user experience of the website.