Top 30 SaaS Statistics You Shouldn’t Miss in 2025

Knowing exactly what’s going on in the software-as-a-service (SaaS) industry is vital if you want to thrive. This SaaS statistics article gives you all the information you’ll need this year.

SaaS is the cornerstone of most big business operations. It can power different areas of business, from payroll to customer relationship management.

As the years go by, more and more companies are taking the plunge into the SaaS industry via cloud-based models. It’s never been a better time to learn more about SaaS statistics than this year.

This article presents 30 important SaaS statistics you should know. It shows how vital the industry has become in recent years.

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SaaS Statistics on Market Size and Growth

This section highlights the explosive growth of the SaaS industry and how vital it is to business software all over the world. It shows important data on market value and location trends. This will help you grasp the size, growth, and development of the global SaaS market.

1. The United States hosts around 9,100 SaaS companies, making it a significant hub for the industry.

2. A.I software is the top SaaS industry by number of customers, with almost 3 billion customers worldwide.

3. SaaS might make up more than 85% of all business software as soon as 2025.

4. Nearly 50% of all venture capital investment was in SaaS startups in 2023.

5. At least 95% of new digital workloads and projects will be deployed with the use of cloud-native platforms.

6. On average, big companies and enterprises use 112 SaaS apps to improve their workflow.

AI & SaaS Integration

As AI becomes more prominent, so does its integration and innovation with SaaS. This SaaS statistics section explores how intertwined AI is with SaaS and what this means for businesses worldwide.

These stats highlight development strategies. They show how AI boosts SaaS capabilities and how quickly it has been adopted in recent years.

7. ChatGPT has a total of 400 million visitors per week, and stats project it will grow to 1 billion by the end of 2025.

8. 67% of SaaS businesses now offer AI features in their products.

9. 70% of organizations are certain they will need to invest in AI-powered software in the upcoming years.

10. At least 90% of organizations use different AI tools that are unmanaged.

11. 52% of SaaS companies find the uncertainty of legal frameworks surrounding AI as their biggest challenge. 

SaaS Usage and Adoption

In this SaaS statistics section, we’re able to see how SaaS is being used across different industries. It showcases the average number of applications companies use, as well as the time it takes to implement them into their workflow.

This section really drives home the importance of SaaS and how deeply rooted it is in companies’ everyday operations.

12. SaaS spend per employee has gone up to $5,607 yearly, a 7% increase from 2023.

13. Implementing new software in a business website now takes around 7 hours, down from 57 hours a decade ago.

14. 75% of business leaders have said that their business workflow has improved after implementing pure SaaS.

15. 89% of businesses say that SaaS has helped them improve customer satisfaction and increase productivity.

16. Right now, more than 60% of apps remain unsanctioned, with ChatGPT being the top IT app.

17. More than 80% of businesses interested in software products consider software breaches when researching a SaaS company.

SaaS Financial Metrics

This SaaS statistics section highlights the economics part of running a SaaS business. It features some important financial benchmarks such as the yearly cost of SaaS to businesses worldwide, churn rates, and even upsell revenue.

For SaaS founders, business owners, and operators, these SaaS statistics are a must-have.

18. Most SaaS companies achieve 48% of their new revenue from upsells.

19. The average SaaS company has a churn rate of 5% to 7%

20. Most SaaS companies spend at least 35% of their revenue on sales and marketing.

21. 66% of SaaS startups say that customer success initiatives help reduce churn.

22. 41% of SaaS buyers prefer onboarding webinars over written guides.

23. 59% of SaaS firms say that improving onboarding is their top priority for increased revenue.

24. 62% of SaaS businesses track customer lifetime value as a metric.

25. Salesforce is by far the biggest and most prominent company focused on SaaS in the U.S. stock market. Close on its heels are Intuit, Shopify, and Adobe.

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SaaS Operational Benchmarks

Operational efficiency is vital for SaaS. This SaaS statistics section highlights important internal metrics. You’ll find details on revenue per employee, cost distribution, and other key figures.

26. The average SaaS company generates $136,000 in revenue per employee.

27. The median percent spent on general and administrative costs is 11%, down from 15% in 2023.

28. Most SaaS companies spend 23% of their revenue on research and development.

29. The average company wastes 30% of its SaaS spend due to duplicate tools, orphaned subscriptions, and even underused licenses.

30. SaaS global spending is estimated to reach over $300 billion by the end of 2025.

Get a custom SaaS Website that Converts With Blacksmith

After knowing how fast the SaaS industry is growing, it’s a no-brainer to focus on creating a website that converts. Your business needs a custom website to attract the right audience. It should create interest that drives growth and boosts conversions.

Here at Blacksmith, we’re dedicated to creating custom websites that stand out from the crowd. This helps your SaaS company generate the leads and customer retention it deserves.

As a professional web development company, we have a group of seasoned web developers and web designers ready to create the perfect custom website for your business. We use the latest methods for conversion and keeping clients. These will boost your sales and improve customer satisfaction.

Best of all? You’ll get to see the whole website creation process from start to finish. No having to wait for weeks for a potential website with areas you don’t like.

With Blacksmith, you’ll get to pick and give your opinion on all aspects of your website.

Still not convinced that you need a brand-new SaaS website? Click here to schedule a call with us so we can audit your brand and show you how much more you could be making this year with a proper custom website.