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Trusted Dentist Branding Agency

Build a brand that reduces anxiety. Our dentist branding agency creates warm, professional identities that build patient trust and fill your schedule. Get a free consultation.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Private Practices, Dental Groups, and Specialists

With clients spanning hundreds of niche industries, BSA is the dentist branding agency that powers leading private practices and multi-location groups by creating trustworthy brand identities that attract patients and drive practice growth.

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Explore Our Branding Services

Explore our comprehensive digital branding solutions and see how we drive measurable results.

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Branding Strategy

We help you define your unique voice, positioning, and messaging, ensuring a cohesive brand image that resonates with customers.
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Rebranding

We guide you through every step of the rebranding process, from refining your logo to redefining your messaging, and rolling out your new identity.
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B2B Branding

We design bold, memorable logos and cohesive visual identities that showcase your brand’s essence.
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Corporate Branding

We help manage complex brand architectures and ensure your core identity is communicated effectively to all stakeholders.
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UI/UX Design

As branding experts, we ensure every click, scroll, and interaction makes users feel what your brand stands for.
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Web Design

Guided by the UI/UX strategy, we build user-friendly, visually engaging platforms that connect with your audience at every digital touchpoint and turn visitors into loyal customers.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Dentist Branding Process

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1. Discovery & Strategy

Discovery: We start by listening. We interview your team to understand your treatment philosophy, your ideal patient, and what makes your chair-side manner unique.

Market & Patient Research: We analyze your local competitors and patient demographics to identify a gap in the market. We find the unique position where your dentist branding can stand out.

ongoing technical seo audit and monitoring

2. Identity & Storytelling

Brand Development: We craft your core message. We move beyond generic claims of quality care to tell a specific story about comfort, technology, or family-focused service.

Visual Identity Design: Our designers create your visual system, comprising your logo, colors, typography, and photography style. We focus on psychology, choosing elements that reduce anxiety and signal professionalism.

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3. Implementation & Care

Brand Guideline Creation: We deliver a comprehensive brand book. This ensures your front desk, marketing partners, and signage vendors all use your brand consistently, protecting your professional image.

Brand Rollout: We help you launch your new brand to the world, applying the new identity to your website redesign, office signage, and patient welcome packets for a seamless experience.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Reliable Dentist Branding Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading dental branding company for all industries.

Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Why Choose Us As Your

Top Dental Branding Partner


Patients are often anxious. We use color psychology and professional design to create a dentist branding identity that is calming, clean, and reassuring, removing barriers to booking an appointment.


Stop blending in with every other clinic in town. We clarify your unique value proposition and build a brand that owns that niche.


A professional brand converts. By presenting a cohesive, high-quality image across your website and ads, we give prospective patients the confidence to choose you over a competitor with a cheaper-looking brand.


We focus on results. We track metrics like new patient acquisition costs, recall rates, and case acceptance. Our branding strategies are designed to support higher fees and better patient retention.


Your team is your brand’s ambassador. We provide clear brand guidelines that help your staff communicate your values and professionalism consistently, from the initial phone call to the checkout desk.


We understand healthcare advertising regulations. We build brands that are creative and modern but always professional and compliant with dental board standards, protecting your license and reputation.

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Contact Us

Talk to Our Dental Branding Experts

Find out if Blacksmith can be a fit for your next dentist branding project!

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Industries We Serve

Our expertise serves a variety of clients:

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Construction

We build robust digital brands for construction firms, creating identities that showcase large-scale projects and build credibility to win high-value contracts.
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Finance

We build secure, compliant, and trustworthy brands for the financial industry, designing identities that inspire client confidence and manage sensitive data.
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Legal

We create authoritative and discreet brands that establish professional credibility, build trust, and attract high-value clients.
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Home Improvement

We help Home Improvement contractors and builders build high-trust brands. Our strategies focus on professional imagery and clear messaging that builds credibility and attracts high-value homeowners.
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Travel & Hospitality

We create aspirational brands for the travel and hospitality sector, designing identities that inspire wanderlust and drive direct bookings.
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Education

We build engaging, authoritative brands for educational institutions, focusing on building institutional prestige and driving student recruitment.

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Learn More About Branding

FAQs About Dental Branding


Branding is what differentiates you from the clinic down the street. In a local market, a strong brand builds familiarity and trust. It ensures that when a neighbor recommends a dentist, your practice’s image matches the glowing review.


A logo is a symbol, while a brand is a promise. Our dentist branding services define your entire patient experience, from your visual style and website tone to how you answer the phone. It creates a consistent feeling of care that a logo alone cannot achieve.


Yes. We can help you transition the practice’s identity to reflect your new ownership and philosophy while retaining the trust of the existing patient base through a strategic rebranding campaign.


We use a balanced approach. We create a visual identity that is professional and trustworthy enough for parents (who make the decisions) but friendly and non-threatening enough to make children feel comfortable.


A strong brand allows you to compete on value, not just price. It leads to higher case acceptance rates, more referrals, and the ability to attract fee-for-service patients rather than relying solely on insurance-driven volume.


We provide the designs and the brand bible that your printers and sign makers need. This ensures that your new lobby sign, business cards, and appointment reminder cards all perfectly match your digital presence.


We are a full-service growth partner. We offer Dentist SEO to help you rank for local searches, PPC Management to drive immediate appointments, and Web Design to ensure your brand has a high-converting home online.


Yes. We have deep experience with corporate branding for healthcare groups. We can create a scalable brand architecture that allows you to add new locations efficiently while maintaining a consistent standard of quality.


A comprehensive branding project typically takes 8 to 12 weeks. This allows time for deep research, creative exploration, and refining the identity to ensure it perfectly represents your clinical philosophy.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“Blacksmith Agency delivered an exceptional website on time, promoting additional engagement. Their design work was fantastic and transformed our brand in many ways by influencing our collateral.

David Pejakovic

Marketing Lead
“The entire team demonstrated dedication, professionalism, and creativity, providing invaluable advice, especially in terms of UX/UI development. I highly recommend Blacksmith Agency for their outstanding work!”

Dale Maunu

Sr. Marketing Manager, Tianma America
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS