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Reliable Home Improvement Branding Agency

Stand out from the competition. Our home improvement branding company builds professional, high-trust identities for contractors and builders. Get a free consultation.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Custom Builders, Remodelers, and Specialty Contractors

With clients spanning hundreds of niche industries, BSA is the home improvement branding agency that powers ambitious contractors and construction firms by creating authoritative brand identities that showcase craftsmanship and drive high-value leads.

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Explore Our Branding Services

Explore our comprehensive digital branding solutions and see how we drive measurable results.

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Branding Strategy

Our branding strategy service defines your unique selling proposition, ideal homeowner profile, and market position to ensure you aren’t competing on price alone.
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Rebranding

Our rebranding service transforms your operations into premium service brands, helping you attract higher-budget projects and better clients.
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B2B Branding

We design bold, memorable logos and cohesive visual identities that showcase your brand’s essence.
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Corporate Branding

We help manage complex brand architectures and ensure your core identity is communicated effectively to all stakeholders.
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UI/UX Design

As branding experts, we ensure every click, scroll, and interaction makes users feel what your brand stands for.
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Web Design

Guided by the UI/UX strategy, we build user-friendly, visually engaging platforms that connect with your audience at every digital touchpoint and turn visitors into loyal customers.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Home Improvement Branding Process

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1. Blueprint & Strategy

Discovery & Alignment: We start by understanding your trade, your best projects, and where you want to take your business. We define the gap between your current reputation and your goals.

Market & Competitor Analysis: We analyze the other contractors in your area. We identify opportunities to position your home improvement branding as the clear, professional choice among many competitors.

ongoing technical seo audit and monitoring

2. Design & Identity

Brand Narrative & Voice: We craft your story. Whether you focus on speed, luxury, or technical precision, we define the messaging that will resonate with homeowners and build confidence.

Visual Identity Design: Our creative team designs a logo and visual system that looks great on everything from a website to a yard sign. We focus on bold, professional aesthetics that convey strength and reliability.

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3. Build & Launch

Brand Asset Creation: We provide the files you need for the real world. We deliver print-ready designs for business cards, truck wraps, and uniforms, ensuring your team looks professional on every job site.

Digital Rollout: We launch your new brand online, updating your website design and social profiles to ensure your digital presence matches the quality of your physical work.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Reliable Home Improvement Branding Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading home improvement branding company for all industries.

Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025

Why Choose Us As Your

Home Improvement Branding Partner


We build brands that look established and professional. A strong home improvement branding identity separates you from the unlicensed or unreliable competition, justifying your value before you even send an estimate.


We help you tell the story of your quality. We transform your technical expertise into a clear, clear message that homeowners understand, helping them see why your work is worth the investment.


A professional brand builds subconscious trust. When a homeowner trusts your brand, they are less likely to haggle over price and more likely to sign the contract, speeding up your sales cycle.


We focus on business growth. Our home improvement branding agency efforts are designed to improve your lead quality, increase your average project size, and boost your referral rates. We measure success by your bottom line.


We deliver a complete brand toolkit. You get the vector files, color codes, and fonts you need to easily order new uniforms, wrap new trucks, or print site signs without needing to call us every time.


We build brands that are designed for the long haul. We ensure your identity is unique and legally sound, protecting the reputation you’ve worked so hard to build in your community.

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Contact Us

Talk to Our Home Improvement Branding Experts

Find out if Blacksmith can be a fit for your next home improvement branding project!

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Industries We Serve

Our expertise serves a variety of clients:

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Construction

We build robust digital brands for construction firms, creating identities that showcase large-scale projects and build credibility to win high-value contracts.
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Finance

We build secure, compliant, and trustworthy brands for the financial industry, designing identities that inspire client confidence and manage sensitive data.
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Legal

We create authoritative and discreet brands that establish professional credibility, build trust, and attract high-value clients.
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Home Improvement

We help Home Improvement contractors and builders build high-trust brands. Our strategies focus on professional imagery and clear messaging that builds credibility and attracts high-value homeowners.
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Travel & Hospitality

We create aspirational brands for the travel and hospitality sector, designing identities that inspire wanderlust and drive direct bookings.
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Education

We build engaging, authoritative brands for educational institutions, focusing on building institutional prestige and driving student recruitment.

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Learn More About Branding

FAQs About Home Improvement Branding


Good work gets you referrals, but a strong brand gets you the first call. In a crowded market, branding is what makes a homeowner choose you over the five other companies they found on Google. It signals reliability, safety, and professionalism instantly.


Homeowners pay for peace of mind. A polished, professional brand (logo, website, uniforms) signals that you are an established, legitimate business that isn’t going to disappear halfway through the job. This perceived value allows you to command premium pricing.


Yes, we can help you honor the legacy of your family business while modernizing the branding strategy and visual identity to appeal to today’s digital-first homeowners and compete with modern franchises.


We provide the designs and the brand bible that your printers and sign makers need. This ensures that your new lobby sign, business cards, and appointment reminder cards all perfectly match your digital presence.


We are a full-service growth partner. We offer SEO to help you rank for local searches, PPC Management to drive immediate bookings, and Web Design to ensure your brand converts highly.


A comprehensive home improvement branding project typically takes 8 to 12 weeks. This allows time for deep research, creative exploration, and refining the identity to ensure it perfectly represents your clinical philosophy.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“The entire team demonstrated dedication, professionalism, and creativity, providing invaluable advice, especially in terms of UX/UI development. I highly recommend Blacksmith Agency for their outstanding work!”

Dale Maunu

Sr. Marketing Manager, Tianma America
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI