form 4 dark bg background image

Expert Digital Marketing Consulting Services

Get ahead with expert Digital Marketing Consulting Services. We give data-backed strategies that align with your goals and drive sustainable growth. See how.

*” indicates required fields

5.0
Powered by Clutch
Based on 16 Reviews
Clutch Icon
5.0
Google Reviews
Based on 11 Reviews
Google Icon

Trusted by Startups, Scaleups, and the Fortune 500

With clients spanning hundreds of niche industries, BSA is the digital strategy consulting agency that powers ambitious startups to global enterprises through high-impact websites and performance-driven marketing.

tianma america logo icon
the-ymca-logo
metapc logo icon
vertx logo icon
voss water icon
tianma america logo icon
the-ymca-logo
metapc logo icon
vertx logo icon
voss water icon
NYCLA logo icon
mike world wide logo icon
bonanno-concepts-logo
12stone-church-logo
NYCLA logo icon
mike world wide logo icon
bonanno-concepts-logo
12stone-church-logo

Our Digital Marketing Strategy Consulting Services

See the master list of the key digital strategy consulting services we provide for our clients.

Icon 01

Digital Strategy

We craft comprehensive digital strategies tailored to your business goals, ensuring a strong online presence and effective customer engagement.
icon 02

Business Needs Analysis

As a leading digital marketing consulting agency, our expert team conducts in-depth analysis to understand your business needs, identifying areas for improvement and growth opportunities.
icon 03

Customer Experience Strategy

We develop customer-centric strategies that enhance the overall experience, from initial interaction to post-purchase satisfaction.
icon-06

Experience Mapping

Through meticulous research and analysis, we map the customer journey to identify pain points and optimize every touchpoint for a seamless experience.
icon 05

UX Research

Our skilled experts research user behaviour, preferences, and needs to inform the design and development of user-friendly digital solutions.
icon-06

Experience Optimization

Promote and protect your brand. We monitor, manage, and enhance your online reputation, so you can build trust with your customers.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
Tianma America Testimonial featured image
0 31
Average Monthly Leads

+3,000%
3.5 0.6s
Page Load Speed

86.67% Improvement

Our Approach to Digital Strategy Consulting

Google search bar

1. Discovery and Research

Deep Dive & Goal Alignment: We begin by thoroughly understanding your business. Through stakeholder interviews and collaborative workshops, we work to understand your vision, revenue goals, operational capabilities, and what success truly looks like for your organization.

Market Research: We then look outward, analyzing the entire market. This includes developing detailed customer personas, evaluating your competitors’ digital tactics, and identifying opportunities or potential threats within the industry.

ongoing technical seo audit and monitoring

2. Audit & Strategy Formulation

Comprehensive Digital Audit: With a clear understanding of your goals and market, we conduct a thorough audit of your current digital footprint to establish a performance baseline.

Strategic & Planning: This is where the strategy takes shape. We synthesize all our findings into a high-level strategic roadmap. This document outlines your core digital strategy, defines which channels to prioritize (e.g., SEO, PPC, Content), and details the overarching message.

digital marketing report

3. Action Plan & Measurement

Tactical Implementation: As part of our digital marketing consulting service, we translate the high-level strategy into a detailed action plan. This blueprint includes campaign concepts, content calendars, timelines, and specific deliverables, so you know exactly what will be done, when it will be done, and why.

Performance Measurement Framework: To ensure accountability and continuous improvement, we establish a clear measurement framework. We define the key performance indicators (KPIs) that matter, set up analytics and dashboards for tracking, and create a reporting cadence to monitor progress against your goals.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Award-Winning Digital Marketing Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading digital marketing company.

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022

Why Choose Us As Your

Reliable Digital Strategy Consulting Partner


Right Place – meet Right Time. We help your brand appear where your customers are actively searching, whether that’s on Google, Meta, LinkedIn, or Bing.


“People don’t understand what we do.” It’s the most common complaint we hear at BSA. We help crystallize your visual brand and messaging so it resonates, connects, and converts.


What happens after the click? As a full-service digital marketing agency, we help your brand design websites and campaigns through the channels that best resonate with your prospective clients and deliver MQLs.


We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.


Your marketing team moves fast. Our digital marketing solutions move faster. Need to launch a landing page or update content? Do it in minutes, not days.


Do the acronyms ADA, GDPR, and SOC 2 ring a bell? If they do, you’ve found your people. We build accessible, compliant websites that meet today’s international standards (and tomorrow’s too!).

Background Texture

Contact Us

Talk to Our Expert Strategic Consultants

Find out if Blacksmith is the digital marketing consulting agency for you.

*” indicates required fields

Industries We Serve

Our expertise spans a diverse range of industries, including:

ecommerce market landing page

eCommerce

Cut through the noise of the crowded online marketplace industry. We develop smart digital marketing strategies that help eCommerce businesses stand out. Our services focus on boosting traffic, improving conversion, and maximizing sales.
healthcare industry

Healthcare

We help healthcare providers enhance their online visibility through compliant and data-driven strategies. This empowers them to build patient trust and connect with their communities.
hotel industry

Hospitality

We help hotels, restaurants, and venues attract and retain guests. We do this by developing strategies that creatively combine local SEO, social engagement, and reputation management.
circuit board to depict technology industry

SaaS & Technology

Crafting websites that showcase innovation and technical prowess. We partner with tech and SaaS brands to deliver platforms that push digital boundaries. These platforms are sleek and scalable, always ready to adapt to tech advancements and market trends.
finance professional representing the banking union of the financial industry

Finance

Our digital marketing strategies help banks, fintech startups, and financial services firms establish authority, drive engagement, and attract high-value clients. We empower businesses to build trust and credibility in the financial industry.
property management website design company

Real Estate

We create digital strategies that help real estate agents, developers, and brokers connect with buyers and sellers. Our services support everything from property listings to lead generation. Our targeted approach enhances visibility and accelerates sales.

FAQs About Digital Strategy Consulting


A digital strategy is a comprehensive roadmap that aligns all of your digital marketing activities with your core business objectives.


You need one to ensure that every effort works together cohesively, eliminating wasted resources and maximizing your return on investment. It turns isolated tactics into a powerful, unified growth engine.


A digital strategy tells you exactly where, when, and how to use each tool to build your business effectively, ensuring you’re reaching the right audience with the right message at the right time, on the right platform.


We start by analyzing your current digital presence, audience behavior, and business objectives. Then we create a custom roadmap that aligns marketing, technology, and analytics to drive sustainable growth.


The ultimate goal is measurable business growth. While outcomes vary by industry, a successful strategy typically delivers higher quality leads, increased market share, improved customer lifetime value, and a stronger brand presence. We focus on tracking key performance indicators (KPIs) that directly impact your revenue, not just vanity metrics.


A digital marketing consulting company like ours brings an objective, expert perspective and a proven process. We help you see the bigger picture, avoid costly mistakes, and build a more effective, cohesive plan than you could create with internal resources alone.


We do both. While our primary focus is strategic direction, we also provide hands-on support for execution, working with your internal team or trusted partners to bring the plan to life.


We’ve worked with clients across industries like finance, healthcare, technology, retail, and professional services, developing tailored digital strategies that address each sector’s unique challenges and opportunities.


Yes, our digital strategy consulting is always aligned with your core business model and revenue goals. We frequently find our work overlaps with broader business development strategy consulting to ensure your digital plan supports your overall growth.

Real Results. Real Success.

“Blacksmith Agency does great work, and they’re incredibly professional. They did an in-depth analysis of the business and its goals before carrying out the design process, which allowed them to produce good work.”

Sarah Ferguson

Director of Marketing, Vacation Condos
“Their technical expertise was notable throughout the project. Blacksmith Agency delivered a superior platform that spurred greater user engagement and improved conversion rates to increase sales.”

Santino Certo

Marketing Director, Rao’s Homemade
“The team provided project management tools that ensured transparent and seamless collaboration. Their demonstrated interest in the initiative led to a valuable partnership.”

Mark Hernandez

Marketing Manager, HPI Real Estate Services & Investments