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Case Studies September 18, 2025

Boosting Organic Traffic by 39.2%

Madison Funding Partners’ outdated website undermined their credibility and cost them valuable leads. A strategic web design focused on a seamless UX flow and transparency transformed their lending platform ‘Clear,’ boosting loan application submissions by 45% and improving user confidence.

About Clear Marketing

BSA implemented strategic SEO to increase the visibility and engagement of Clear Marketing for users.

Madison Funding Partners is a forward-thinking provider of alternative business financing. Their cutting-edge online platform, ‘Clear,’ was designed to simplify the business loan application process. However, even the most seamless platform is ineffective if the businesses that need it can’t find it online. They needed a strategy to connect with their audience through search.

Services Rendered

To ensure potential customers could easily find our client on Google, we provided a complete SEO solution.

Technical SEO

We audit your website to make sure search engines can easily find, read, and understand your website. By fixing technical issues and optimizing for speed and mobile-friendliness, we ensure your site is built to rank well and provide a great user experience.

Local SEO

For businesses that serve a specific community, we help you show up in local searches and on Google Maps. We make sure your business information is correct and consistent everywhere online, so customers in your neighborhood can find and visit you easily.

Content Optimization

We take the great content you have (or help you create it) and make sure it’s exactly what people are searching for. By aligning your message with the right keywords, we help you answer your customers’ questions and turn your website into a go-to resource.

Hidden Conversion Opportunities

Madison Funding Partners’ site had its main contact method buried deep within a pop-up menu while the home page lacked visible CTAs and key value-building content. This way, visitors struggled to take the next step, limiting lead generation, even when organic visitors did arrive.

Thin Content and Disconnected User Journeys

User journey on the website was disjointed as there was nothing to guide visitors from initial awareness to conversion. Pages lacked value-building content and there was no clear storytelling around their loan process or industry expertise. This reduced credibility with users and made it harder for search engines to understand topical authority.

Poor Visual Storytelling

Imagery and design elements were generic and failed to reinforce the brand’s authority. Without branded visuals or case-based storytelling (e.g., showing successful loans in specific verticals), the site missed opportunities to engage users and differentiate itself in a competitive financial services market.

The Solution

Strategic Placement of Conversion Points

We moved inquiry forms and contact CTAs into prominent positions, including the homepage hero and alongside value-building content. This improved visibility ensured that prospective clients had clear, easy next steps, which boosted both engagement and lead generation.

Content Expansion and Journey Mapping

We developed a content architecture that wove in Madison Funding Partners’ loan process, vertical expertise, and client success stories. By employing elongated scrolling layouts and structured sections, we provided search engines with more topical depth while creating a seamless narrative that fostered trust and guided users toward conversion.

Enhanced Visual Identity and Storytelling

We integrated branded imagery and visual cues to complement the content and highlight Madison’s unique value. This created a design language that both reinforced credibility and supported SEO goals by improving user engagement signals, such as dwell time and reduced bounce rates.